Acxiom recently launched Compliance Accelerator, a solution designed to help marketers break down roadblocks on the path to personalization at scale. Compliance Accelerator transforms how regulated industry marketers and legal teams manage content compliance, protect brand integrity, and accelerate campaign launches.
Real-world example
Imagine you’re a marketing manager at a financial services company. Ensuring all marketing creative complies with strict regulations and brand risk tolerance is crucial. As an application in Adobe GenStudio for Performance Marketing and Adobe Workfront, Compliance Accelerator automates the legal compliance review process, enabling content to meet regulatory requirements before it goes live. This saves time and helps marketers create the content volume at the velocity required for personalization at scale.
Compliance accelerator
Compliance Accelerator will be powered by Acxiom’s martech and operational expertise and Interpublic’s creative strength, and enhanced through integrations with Adobe GenStudio for Performance Marketing, Adobe Workfront, and Adobe Experience Manager. This collaboration ensures you get the best of all worlds – efficiency, creativity, compliance, and engaging customer experiences.
How it works
Acxiom’s Compliance Accelerator revolutionizes content production by automating legal compliance reviews, transforming siloed, manual operations into AI-powered, efficient workflows. It automates adherence to industry standards and brand risk tolerance while integrating with Adobe’s content supply chain, including GenStudio for Performance Marketing, Workfront, and Experience Manager. This integration speeds up reviews, creates creative variations, scores content fragments, and monitors areas for human review and updates, ultimately accelerating the entire content production process.
Key benefits
- Faster time to benefit: Automated compliance workflows, digital proofing, and efficient approvals.
- AI-driven risk assessment: This feature helps reduce compliance risk for creative assets and monitor regulatory standards.
- Personalization at scale: Increasing the throughput of compliant content through the content supply chain achieves a similar scale as non-regulated brands.
- Integration of compliance models within the content supply chain: Content compliance is continuously optimized, allowing brands to refine their strategies and improve performance.
Experience compliance accelerator
To learn more about Compliance Accelerator, contact info@acxiom.com to schedule a complimentary workshop. We’ll discuss your compliance systems, operating model, and enabling technology solutions. You’ll get a recommended roadmap and action plan for adopting Compliance Accelerator and evolving your way of working.
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