Content transformation drives advantage
How a financial services brand transformed content operations to drive efficiency, personalization, and savings.
A financial services brand had difficulty serving relevant offers when and where it mattered the most due to siloed business units with unintegrated marketing technology.
the solve
How we helped
Acxiom built a tech-enabled, data-driven content management solution using Adobe Experience Manager (AEM) and Workfront. It automated content creation, approval, and management across digital, print , and email channels. Acxiom data and identity were integrated with Adobe Creative Cloud within the solution to create a single view of the customer and optimize creative using audience insights. The resulting personalized experiences increased engagement and acquisition.
efficiencies inomnichannel marketing
anticipated cost savings
By connecting content operations, customer intelligence, and creative workflows, the financial services brand created a more efficient omnichannel marketing engine that reduced manual effort, improved personalization, and unlocked significant cost savings.
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