Unlocking the full value
of Marketo for scalable,
data-driven growth
How stronger data quality and platform governance helped a global B2B SaaS company scale marketing operations with greater speed and confidence.
Inefficiencies and data integrity gaps within Adobe Marketo Engage limited the ability of a global B2B SaaS company to scale marketing operations and support data-driven decision-making. Despite significant investment in the platform, foundational issues across data, processes, and reporting prevented the organization from fully realizing its value.
From a leadership perspective, two priorities emerged: scaling go-to-market execution more efficiently and improving commercial visibility through more reliable data and attribution.
the solve
How we helped
Acxiom partnered with the company to identify opportunities to optimize data integrity, reporting, and operational performance. The engagement uncovered 21 key opportunities and followed a structured approach to strengthen the foundation, activate key capabilities, and support future growth. This included improving system integrity and data flow, strengthening data quality at the source, establishing governance safeguards, standardizing data capture and processes, activating key platform capabilities, and building team capability. With a stronger data foundation and more consistent practices, the company improved execution speed and decision-making, positioning Marketo as a scalable engine for ongoing marketing performance and growth.
acceration of
GTM timeline
of CRM database
impacted by errors
of responsesvalidated as human
By resolving foundational data and process gaps, the company turned Marketo from an underused platform into a stronger engine for faster execution, clearer reporting, and more confident decision-making.
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