Increase website
conversions by 10%
How Real ID helped a credit card marketer recognize more site visitors and deliver more relevant personalized offers.
A credit card marketer, with website recognition rates of less than 5%, wanted to deliver more personalized offers on their homepage to shorten the sales cycle and increase profitability. Their previous solution, built on third-party cookies, was unable to recognize first time visitors, struggled to recognize return visitors, and lacked customer insights beyond past site interactions to power personalization.
the solve
How we helped
Acxiom’s Real ID increased recognition rates and delivered household level intelligence that allowed the brand to make offers that were more aligned to their lifestyles and financial health. The insights helped the brand generate more leads and increase overall profitability.
10%
increase in
conversion rates
74%
visitors recognized
By increasing onsite recognition and enriching visitors with household-level intelligence, Acxiom helped the brand move beyond cookie-based limitations to power smarter personalization, stronger lead generation and higher conversion rates.
Ready to put data to work?
Let’s start the conversation about what your data can do next.
More client stories
See how we’ve helped others
Explore more ways Acxiom helps brands connect data, technology, and strategy to solve complex business challenges.
