Guitar Center increases recognition by 50%
How Guitar Center increased visitor recognition, enriched customer profiles, and unlocked more effective personalization with Acxiom Real ID.
July 14, 2026
With 90%+ anonymous website visitors in the U.S., Guitar Center knew digital recognition was a critical unlock to realize the value of personalized experiences, increase conversion rates, and improve customer lifetime value. To move away from a vendor with limited transparency, they sought a partner who could integrate data and identity solutions with their existing martech stack.
THE SOLVE
How we helped
Guitar Center partnered with Acxiom to deploy digital recognition and identify anonymous website visitors, resulting in a 50% lift with Real ID. By integrating with their existing Salesforce Marketing Cloud, Guitar Center can re-engage audiences via personalized email, with a new level of control and transparency.
50%
lift in recognition
30%
more profilesavailable
By recognizing more anonymous visitors, Guitar Center turned previously limited web signals into richer, more actionable customer profiles. That visibility gave the team greater control over personalization, optimization, and re-engagement across its marketing ecosystem.
“Acxiom Real ID integrated seamlessly into our existing stack
with minimal implementation effort. Within a few weeks, we
were able to transform previously sparse web signals into a
much richer dataset that supports deeper segmentation,
personalization, and activation across our customer data
platform.”
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