Convert more anonymous website visitors
How a large bank used a private brand graph to improve onsite recognition and power more effective personalization.
A large bank experienced a 22% decline in website recognition rates resulting in revenue losses up to $11M. With recognition rates forecasted to decline further, improving their ability to recognize anonymous site visitors to drive better site personalization became a top priority.
the solve
How we helped
The client built a private brand graph tailored to their specific needs. It incorporated multiple internal customer IDs combined with third-party identifiers to build a unified view of their customers that leveraged more signals from across their business. The intelligence powered their personalization engine, improving model performance and conversions.
recognition rates
for site visitors
gain in personalization model performance
By connecting internal customer IDs with additional identity signals, Acxiom helped the bank build a more complete customer view, improve recognition rates, and strengthen personalization performance across the website.
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