Modernizing
Montway’s
Salesforce
makeover
Acxiom helped Montway modernize Salesforce to unify data, enable real-time engagement, and scale personalized experiences across marketing, service, and commerce.
Montway’s operations relied on manual processes and disconnected systems, making it difficult to deliver consistent, personalized customer experiences. Fragmented data limited visibility across marketing, service, and commerce, slowing execution and preventing a unified customer view. Without a connected data foundation, Montway struggled to scale real-time, customer-centric engagement.
the solve
How we helped
Acxiom, through its Salesforce Practice, partnered closely with Montway to deliver a comprehensive transformation centered on data unification and platform integration. By consolidating disparate data sources and implementing identity resolution capabilities, Acxiom created a single source of truth within the Salesforce framework. This enabled seamless data flow across marketing, service, and commerce functions, allowing teams to activate insights in real time.
The engagement went beyond implementation—Acxiom acted as a strategic partner, aligning technology with business objectives and ensuring scalable, AI-ready customer experiences. With a connected Salesforce platform, Montway was able to personalize every touchpoint, improve operational efficiency, and enable real-time engagement at scale, driving measurable impact across the organization.
deflection rate
reduction in case creation
AI guidance accuracy
By eliminating data silos and unifying its Salesforce platform, Montway was able to move from fragmented, channel-based execution to connected, journey-based engagement. This enabled real-time personalization, improved operational efficiency, and stronger customer experiences across the entire lifecycle, positioning the business for scalable growth and AI-driven innovation.
“Partnering with Acxiom and RafterOne has been instrumental in transforming our customer experience. Their teams have been thoughtful, collaborative, and truly invested in our success — helping us unify data and personalize every touchpoint with intelligence and precision. With their support, we’ve made real-time engagement scalable and driven measurable impact across marketing, service, and commerce.”
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