Your customers are complex, and you need to understand them to deliver the personalized experiences they expect – their attitudes, behaviors, preferences, and more.
Developing such deep understanding requires comprehensive consumer insights in the form of data – lots of data. The challenge becomes generating detailed data insights to develop accurate, actionable customer intelligence at scale. And once you have the data, how can you analyze it cost-effectively, efficiently, and securely?
Acxiom can help you meet these challenges by combining our data with the power of Google Cloud, giving marketers high-quality data enhanced by the agility, cost-effectiveness, and scalability of Google Cloud BigQuery. By leveraging BigQuery, a cloud-based data warehouse, we’re able to lower computing costs and keep your data securely at your fingertips.
Our partnership with Google Cloud offers three unique benefits:
Accelerate time to value
When you more thoroughly understand your audiences, you can cost-effectively target them. Marketers can access Acxiom data in BigQuery to get a real-time view of Acxiom’s deep data and share analytics securely and efficiently while also protecting customer privacy and anonymity. This helps you extract more value from your data for internal and external use. By enhancing your marketing efforts’ accuracy and predictive power, you can focus on the customers and prospects most likely to respond, increase marketing relevance, and improve response rates.
Gain Additional Data Insights
Creating personalized brand engagement and relevant, timely content starts with accurate customer data. Your organization’s first-party data is a good start, but that alone isn’t enough. Acxiom’s InfoBase® provides ethically sourced, highly accurate, third-party data on almost every addressable American. Drill down with more than 1,500 attributes, including demographics, life events, interests, finances, purchasing activities, household characteristics, and more.
Multiply the power of Acxiom data with BigQuery from Google Cloud. BigQuery lets you combine first-party and Acxiom data, then leverage built-in analytics tools to explore Acxiom’s comprehensive customer intelligence. You’ll gain greater clarity and new insights into your customer behaviors.
Leverage AI
Forward-thinking organizations increasingly employ AI and machine learning to drive strategic decision-making and enhance business performance. As generative AI takes center stage, marketers must determine how to best harness this powerful technology. Acxiom data fuels your organization’s AI engine, becoming even more valuable when paired with Google Cloud’s Vertex AI platform.
Delivering personalized experiences that meet the demands of today’s customers and prospects is a significant challenge for direct-to-consumer marketers. When armed with accurate data and the tools to capitalize on its value, marketers can better understand, identify, and engage desired audiences to generate higher ROI.
Acxiom handles the complexity of connecting to BigQuery, simplifying data management and analytics for marketers. It provides the data you need to develop accurate, actionable insights at scale, improve customer intelligence, and make every customer experience count.
Google Cloud makes it easy to scrutinize and get access to Acxiom data and share internally across the organization while offering scalability, security, computing cost savings, and innovation.
For more information on how Acxiom on Google Cloud can help you discover new consumer insights, visit acxiom.com/googlecloud.
