Data drives 350% lift for educational institution
How DataTech used Acxiom data to improve audience segmentation and drive stronger campaign performance.
An educational institution needed to determine how much to spend on each audience segment across different media for the greatest return. Data and segmentation from a major provider of education data only gave the organization a geographic and household-level understanding of people.
The Solve
How we helped
DataTech engaged Acxiom’s InfoBase Enhancement, which provides hundreds of data elements for true individual and household-level views of people. For the first time, the organization could communicate uniquely with multiple segments.
219%
lift in top decile
over prior model
350%
lift in campaign
performance
By enriching audience records with deeper individual and household-level insights, DataTech helped the institution move beyond broad segmentation to more precise media planning, more relevant communications and significantly stronger campaign results.
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