Accelerating marketing operations with customer data platforms

Acxiom streamlined a complex data environment with Salesforce Marketing Cloud to enable scalable, high-performance campaign execution.

The client faced major challenges after a failed Salesforce Marketing Cloud implementation. Hundreds of disconnected data sources and 100+ backlogged customer journeys lacked the design and data support needed to scale. Misalignment with business use cases, incomplete data structures, and limited optimization slowed execution and weakened marketing effectiveness.

the solve

How we helped

To overcome these challenges, Acxiom implemented a data-first transformation strategy focused on aligning the platform with business objectives and customer use cases. Within six months, Acxiom successfully implemented the Salesforce Marketing Cloud, restructuring the data ecosystem and enabling scalable campaign operations. The team provided white-glove managed services, including campaign management, technical support, and strategic guidance. By redesigning customer journeys and optimizing data flows, Acxiom ensures a more efficient, end-to-end marketing platform. Their approach emphasized partnership — acting as an extension of the client’s team — to drive long-term success and operational excellence.

25%

faster development

51%+

staff capacity

41%+

automated emails

Acxiom’s differentiated approach combines deep marketing expertise with hands-on managed services, enabling continuous optimization beyond implementation. Their focus on a data-driven strategy and customer-centric design helped unlock scalable growth and improved campaign performance.

Dermot O'Connor,

VP of Business Development
and Co-founder at Boxever

“By powering our real-time CDP with intelligent decisioning, our clients combine behavioral data with their enterprise customer data to surface actionable insights that make every customer interaction smarter. Leveraging Acxiom's solutions and services, Boxever clients can get in-market faster, unlock more customer intelligence, and make smarter digital decisions that drive better customer experiences.”

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Accelerating marketing operations with customer data platforms

How we helped

Acxiom’s differentiated approach combines deep marketing expertise with hands-on managed services, enabling continuous optimization beyond implementation. Their focus on a data-driven strategy and customer-centric design helped unlock scalable growth and improved campaign performance.

Ready to put data to work?

See how we've helped others

Acxiom’s differentiated approach combines deep marketing expertise with hands-on managed services, enabling continuous optimization beyond implementation. Their focus on a data-driven strategy and customer-centric design helped unlock scalable growth and improved campaign performance.