Bank chooses Acxiom to implement Salesforce Marketing Cloud vision
How a leading U.S. bank reset its Salesforce Marketing Cloud strategy to deliver always-on, journey-based customer experiences.
One of the largest U.S. banks began a major digital transformation to provide customers with an always-on, journey-based experience using best-in-class Salesforce products. A year and a half into this journey, the bank realized it needed a strategy reset and that suitable operational processes weren’t in place. It was also did not have adequate staff resources who were trained in Salesforce solutions to implement the digital transformation.
How we helped
Acxiom, the bank’s trusted and long-time partner, was asked to help reset the transformation. Starting with an audit of the system to pinpoint overall design issues, Acxiom’s martech services team assisted in developing new designs with the Salesforce Marketing Cloud platform and provided deeper training for
the staff.
The bank now has a clear path to achieving its original digital transformation vision with an effective and experienced team to help realize its goals. Acxiom worked in collaboration with the bank to help make the organizational transformation required to set up an effective operating team model.
“Acxiom knew our data and business so well they were able to step into this project quickly and easily and help us get it back on track.”
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