Connected intelligence
for travel
How a cruise line brand partnered with Acxiom and Snowflake to unify data, accelerate activation, and deliver relevance at scale.
A cruise line brand needed to scale marketing capabilities while safely collaborating with travel agent partners and testing performance across channels. However, customer data was fragmented across siloed and largely outsourced systems, preventing a single, unified view of the customer. Without that clarity, the brand struggled to deliver the relevant, seamless experiences modern travelers expect.
the solve
How we helped
The brand partnered with Acxiom and Snowflake to transform fragmented customer data into unified, activation-ready intelligence. Through Real ID and Snowflake-powered data clean rooms, the brand accelerated campaign execution and optimized engagement across their partners – while protecting consumer trust.
98%
decrease in campaignlaunch time
150+
co-marketing clean room campaigns
By unifying customer data through Real ID and Snowflake-powered data clean rooms, the cruise line brand created a more scalable foundation for partner collaboration, faster campaign activation, and more relevant traveler engagement.
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