Improved ecommerce personalization
A modernized analytics foundation helped the retailer move faster, personalize smarter, and optimize ecommerce performance.
The home improvement retailer wanted to optimize media budgeting and ad spend and improve ecommerce personalization with faster speed to market. To accomplish these goals, the company adopted Adobe Customer Journey Analytics but needed assistance to migrate and realize its full value.
the solve
How we helped
Acxiom built data architecture to support migration from Adobe Analytics (AA) to Customer Journey Analytics, ensuring speed, scale, and automation. Over one thousand AA workspaces were prioritized, and data was migrated in stages based on business impact. Acxiom validated the results and trained the retail company’s team on evolved KPI calculations and definitions driven by new approaches such as ROAS. Ecommerce personalization was prioritized as a key focus area.
data automated to reduce migration timeline
optimized media and channel spend
By modernizing its analytics foundation with Adobe Customer Journey Analytics, the retailer accelerated migration, improved KPI visibility, and created a stronger data engine for ecommerce personalization, media optimization, and continued digital growth.
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