Gaming Enthusiasts
Total video games and esports revenue in the U.S. was more than $54 billion in 2022 and is forecast to reach $72.0 billion by 2027, according to venturebeat.com. Pandemic-related routines helped the already hot gaming market expand even more rapidly—with time spent gaming weekly growing to 16.5 hours in 2021 according to Insider Intelligence. Gen Z and Millennials also spend more of their time gaming than with any other media type.
Acxiom Audiences connect marketers to gamers eager to buy. Segment audiences by attitudes, genre or purchasing preferences. Or tap into one of Acxiom’s predefined audiences.
Attitudes
Casual, hardcore or mobile gamers
Genre
Arcade, fighting, racing, shooting or sports
Purchase Location Preferences
Likely to purchase at GameStop, Walmart, Amazon, or Best Buy
Or, tap into ready-to-go audiences including:
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Reach households with people who play video games and have above average incomes.
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Engage with those who are likely frequent and active players of mobile gaming apps.
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Reach this segment that is likely to harken back to Pong and PAC-MAN with purchases of arcade games.
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Households with at least one person who has spent $400 or more in the last 12 months and played 30 games in the past month.
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From Madden NFL to the NBA 2K20 and Tony Hawk’s Pro Skater, these gamers are hooked on sporting competitions as their likely games of choice.