Identity solutions built for a digitally native world
People expect brands to know them better than they actually do. Acxiom’s Real ID, built from the industry’s most comprehensive consumer data, helps you meet and exceed expectations.
Winner of the 2024 MarTech Breakthrough Award
-
addressable people globally
-
global data services markets
-
number of records processed per month
-
unique attributes
Drive more conversions with Real ID
Start with the channels you own to deliver better experiences than your competitors, no tags required. Our experts can show you how data paired with accurate identity can drive more purchases through your most cost-effective channels.
-
of site visitors are recognizable with cookieless solutions
-
higher performance is achieved for most product personalization models
Improve advertising performance
Spend more of your ad budget on working media, reach high-value audiences with precision and resolve more cookieless impressions to optimize your campaigns using the industry’s top publishers and DSPs.
-
more active IDs in the bidstream
-
extension of the reach of first-party data in the digital ecosystem
Connect with more than 300 million addressable consumers
Recognize up to 5x more people across the marketing ecosystem.
Maximize tech investments
Technology paired with connected data and identity almost always achieves positive ROI by ensuring customer data is ready for use. Real ID is available across major platforms and publishers to ensure your next tech investment delivers the multi-channel experiences and outcomes outlined in your business case.
Realize AI potential with more accurate insight
AI is only as good as the data it uses. Power AI with the same high-quality data and insights that act as the backbone of any successful marketing plan. With Real ID, you can achieve better data-driven segmentation and a more holistic view of your customers and prospects that can more accurately predict future behavior.
Recognize more people on digital properties
Recognize unauthenticated website and app visitors to drive personalization and relevance – without adding extra tags. Understand who is viewing your ads on paid media, retarget more effectively and turn the unknown into known for more accurate insights.
Why Acxiom’s identity solution is different
Never built on cookies
Our marketing graph of U.S. consumers was never built on third-party cookies. Our foundation of real data tied to real people means you can reach the right person with maximum accuracy and precision, achieving the highest-quality omnichannel reach.
Tied to our industry-leading data
There is more to people than a name and address. Seamlessly connect to a wealth of data that helps you understand your customers and find more like them – while delivering improved experiences for all.
Available where you need it
Real ID incorporates and connects all the major identifiers, including email address, phone number, name, postal and IP addresses, mobile ad IDs, device data, and first-party cookies, natively available on your preferred platforms.
Maintain lifelong connections
People are dynamic, naturally changing and moving. That’s why our marketing graph is continually updated, evolving as people evolve. This approach enables brands to interact with relevance, establishing and maintaining connections with people over time.
Leave the black box behind
Sophisticated marketers require more transparency and control over models and audiences, with the ability to balance reach and accuracy. With an identity solution in place, you can customize to meet your needs and have the control to improve performance and execute campaigns faster.
