Create a Winning Identity Strategy
By delivering experiences that matter, across all channels, you can wow your customer and prospects while staying ahead of regulations and ahead of your competition.
Identity Resolution Services and Solutions
Drive More Accurate Engagement
In order to break down data silos across the enterprise, create and maintain a single customer view to enable an optimal experience. Third-party referential graphs provide important information to inform and improve identity resolution.
Power people-based marketing with identity resolution
Connect and update what you know about consumers, resolving known and anonymous data across the enterprise to deliver a better customer experience in a privacy-conscious manner while achieving a single customer view.
-
Build a Private, First-Party Graph
Acxiom’s proprietary engine, Identity Builder, tunes your identity graph to the specific needs of your brand in the U.S. and select geographies.
-
Access Real-time Resolution
Real-time digital identity resolution enables next best offer, website personalization and improved call center service.
-
Supercharge Existing Identity Technologies
Resolving identity within customer profiles powers people-based marketing and supercharges existing technologies.
-
See How One Company Realized 15% improvement in Matching
A holistic and persistent single customer view boosted a large telco company’s customer acquisition and average revenue per user.
Building an Identity Graph - Science Without Art
Solving the identity challenge often suggests that a scientific “ones and zeros” approach should be taken, and there is much truth to that assumption. However, Ben Balogh, Senior Manager of Products at Acxiom, cautions against leaning in to any cookie cutter ones and zeros approach alone. In this blog, he reveals that there is art to blending the right sciences together.
Learn More
