The COVID-19 pandemic drove a surge in tech purchases as people upgraded devices or bought new ones to support remote work, schooling, virtual connections, and home entertainment.
Tech industry marketing solutions
Acquisition of profitable customers
Use data and technology to profitably acquire & retain more customers
Acxiom helps technology brands enhance their marketing reach and personalization with a comprehensive suite of data-driven solutions. By leveraging customer intelligence, analytics, and identity, we enable tech companies to craft impactful, audience-focused strategies across channels and geographies. Our robust consumer-level data, powered by AI and machine learning, drives smarter segmentation, persona development, and optimized media activation—ensuring more effective, tailored campaigns that evolve over time.
Improved cross-sell and upsell opportunities
Leverage customer intelligence to increase the customer lifetime value
Acxiom offers a broad and deep assortment of customer-level, lifestyle, and modeled data to help identify trends, propensities, and high-value customers across a brand’s portfolio of business lines to deepen relationships and drive customer loyalty. We help tech brands combine first- and third-party data to truly understand customer preferences and behaviors, drive improved efficiency, and create multi-property campaigns for better customer experience and engagement.
Data asset value creation
Unlock new opportunities from first-party data to maximize value
We help tech brands transform their data by creating strategies that support strong governance and generate actionable insights. Our integrated data solutions enable better understanding of data classification, quality, and usage across channels, ensuring alignment with business goals and maximizing data value over time.
Data governance & privacy compliance
Create a customer-first foundation for everything your company does relating to data
Trust is critical in how brands handle people’s data, especially with increasing privacy concerns and regulations like GDPR and CCPA. Acxiom helps brands build strong data governance strategies to ensure responsible data use, protect privacy, and comply with global laws. Our experts provide insights on managing data risks and preparing for the future of privacy, including the impact of third-party cookie loss and evolving regulations.
Customer identity and resolution management
First-party identity is the new currency
Understanding customer identity across channels is key to delivering relevant, personalized experiences, from targeted offers to improved customer service. With the deprecation of third-party cookies and increasing privacy regulations like CCPA and GDPR, first-party data and identity resolution are essential for future-proofing brand engagement. Acxiom’s enterprise identity graphs integrate digital and offline data, connecting customers across touchpoints and ensuring compliance while maintaining continuity throughout the customer journey.
