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Telecommunications Data & Marketing

Acxiom is the customer intelligence company that provides data-driven solutions to help brands create business growth by enabling better customer experiences.

Telecommunications Data & Marketing Telecommunications Data & Marketing

We help telecom brands utilize data and technology to know more about their customers and prospects so they can make better-informed business and marketing decisions.  Our data and insights enable you to craft a customer experience that is more personally and contextually relevant, powering smart marketing programs that increase new-customer sales, reduce churn, enhance customer experience and grow average revenue per user and average revenue per account. In addition to fueling marketing, our data and solutions also assist telecom brands in optimizing profitability while also serving community needs.  

We have served 8 of the top 10 telecom and media companies

We have worked across wireless, wireline/broadband, and internet product lines across both B2C and B2B engagement channels. Our relationships have varied from serving as a fully integrated strategic partner to tactical service provider and everything in between. We are focused on the data and technology brands need to engage people  in a people-based manner that meets them where they are in the path to purchase and the customer journey. 

Thought Leadership from Acxiom

Meet our Experts

  • John Tusa

    Vice President, Sales and Client Management, Media, Telecommunications & Technology

    John Tusa is Vice President of Sales and  Client Management for the consumer brands team at Acxiom. John leads the sales team responsible for client engagement in the Media, Technology and Telecommunications industry groups.

    Connect on LinkedIn
  • Mike Wagner

    Senior Vice President & Industry Managing Director, Consumer Brands Group

    Mike Wagner serves as the Senior Vice President & Industry Managing Director for the consumer brands team at Acxiom. Mike is responsible for supporting clients and business growth in the retail, travel, media, tech and telecommunications industries.

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  • Michele Fitzpatrick

    Industry Strategist and Customer Experience Consultant

    Michele is an experienced Industry Strategist and Customer Experience Consultant focused on helping Acxiom’s consumer brands marketers to better understand and connect effectively with consumers throughout their buyer journey and across the customer lifecycle utilizing data-enabled digital and traditional channels.

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Contact Us to Get Started

By delivering experiences that matter, you can help the digital disruption work in your favor, getting closer to your customers and prospects, ahead of regulations and ahead of your competition.