Pharmaceutical marketing
Increase people’s awareness of new or existing treatments and enable more meaningful conversations between patients and healthcare providers with Acxiom’s powerful data and analytics.
Informing Healthcare providers
Learn how Acxiom helps pharma brands reach healthcare providers, keeping them informed of products and services that can improve patient care and outcomes.
Embracing digital transformation and a customer-first approach
Successful pharmaceutical marketing today balances innovation and digital adoption while maintaining strict compliance with regulatory and industry restrictions on the use of sensitive personal data. With a greater ability to engage healthcare providers online and take an omnichannel approach, it’s essential that pharma brands overcome the lack of first-party data and navigate the complicated tech and data landscape with experts in data-driven marketing. Acxiom can help.
Engage Healthcare providers with Omnichannel campaigns
Digital journeys are increasingly fragmented across devices and channels. To keep on top of this, marketers are using more platforms, applications and tools than ever. Pharma companies have the opportunity to link all healthcare providers’ journeys and keep track of their engagement, giving them a competitive edge. To build a more holistic view and drive omnichannel engagement, brands need the ability to connect data at the identity level in the digital space for a complete view of HCPs.
Identify and connect with relevant audiences anytime, anywhere
Patients and healthcare professionals are constantly evolving—changing jobs, relationships, life stages, health needs, and digital interactions. Your brand’s ability to build lasting relationships depends on staying connected with these dynamic shifts. Acxiom helps top pharmaceutical brands accurately identify and engage patients and healthcare professionals to create exceptional, long-lasting experiences.
Create and reach the right audiences
Pharma can now deliver health information more effectively, but traditional marketing often lacks precision, leading to inefficiency and poor conversion rates. To improve patient outcomes, pharma companies need to target audiences based on health data, medical histories, and demographics for better engagement and resource allocation.
Customize marketing with social determinants of health
Up to 80% of health outcomes are influenced by social factors like socioeconomic status, access to healthcare, and environmental conditions. Acxiom’s SDOH provides brands with insights into a person’s social, economic, and healthcare situation, enabling more targeted products, services, and messaging.
Improve clinical trial recruitment
Recruiting eligible patients for clinical trials, especially for rare diseases, is a major challenge due to limited participants and strict criteria. Delayed recruitment can slow trial progress, and enrolling a diverse, representative group is key to ensuring accurate results and broader treatment adoption.
Our Privacy Perspective
Acxiom is committed to helping pharmaceutical companies improve people’s experiences while achieving their business objectives.
