Innovation, changing consumer behaviors, and an explosion of data, channels, devices, and applications has significantly impacted Financial Services Marketing. Acxiom’s expertise in technology, proprietary data, and advisory services focuses on helping our clients refine their marketing capabilities in a rapidly transforming industry
We are focused on the critical data foundation that companies need to engage consumers in a people-based manner that meets their financial and lifestyle needs. Our client list includes many of the world’s largest Financial Services companies across Retail Banking, Credit Cards, Mortgage/Auto Lending, Investment Services, and Payments.
We integrate marketing technology and services across a comprehensive range of capabilities related to marketing, sales, and distribution.
The Retail investment market has been re-shaped by investors seeking new integrated offerings, by competitors, and by regulators focused on fee transparency and conflicts of interest. Acxiom Financial Services provide leaders in the Investment Services industry the ability to effectively meet new demands with digital marketing and the services they expect. Our Smart Marketing Platform and data driven, privacy-compliant services provide a complete view of the investor – their life stage, personal interests, assets, retirement plans, financial needs, etc. enabling Financial Advisors to create a tailored approach in providing advice that establishes trust and a more personalized engagement.
Applying for a new mortgage, auto, or personal loan used to mean a trip to the nearest branch. Today, consumers are comfortable, and find it preferable, to shop and apply for a loan online. Consequently, lenders have increased their investment in omnichannel marketing, but are still struggling with their ROI. To maximize their return, consumer lenders must be able to efficiently aggregate, integrate, orchestrate and action upon disparate consumer data in real-time. Acxiom’s consumer recognition, data management, omnichannel marketing, and analytic services provide lenders with a competitive edge in today’s complex and demanding marketing environment.
Consumers have never been savvier and demand and expect more value from their credit card of choice including, how they engage with card issuers through a multitude of marketing channels, both on-line and off-line. To meet these expectations, card marketers must be able to deliver consistent and compelling marketing communications across all channels. Acxiom’s identity resolution, data management, omni-channel orchestration, and analytic capabilities make us uniquely qualified to enable card issuers to successful navigate this ever increasingly complex and challenging marketing environment. That is why nine of the top 10 largest card issuers today rely on Acxiom.
As macro-economic conditions create unprecedented growth in the deposit market, technology and marketing investments have become a larger factor in attracting and retaining customers. Acxiom’s deposit marketing solutions support new account acquisition (in-footprint and out-of- footprint), retention of key customers and profitable balances, cross-sell/up sell, and tools to monitor performance and industry benchmarking. Our unique data sources, analytics, and multi-channel marketing strategies help leading banks profitably grow their deposit portfolios in today’s competitive market.
Over the past few years, there has been a wave of innovation known as Fintech. These new start-up Financial Services providers have taken a new approach to the industry that is not tied down to legacy operations and technology or rules and structure. As a result, Fintechs have been able to deliver a new customer experience which includes more choice, better service delivery, and lower prices. Acxiom’s technology and services enables the Fintech proposition with industry leading data management services, digital services, advanced data and analytics which helps Fintech providers outmaneuver the incumbent Financial Services providers. These services enable Fintech providers to rapidly grow their customer base through advanced prospect marketing and measurement while stimulating revenue and profits.
Acxiom provides the deep data and revealing insights that enable you to better understand and meet the diverse and complex financial needs of people representing the entire spectrum of society.
Learn More
Read the BlogAs the end of third-party cookies loom, brands should focus on building a robust first-party solution to deliver the consented, personalized experiences people expect.
Hear the PodcastAcxiom’s guru of industry strategy and digital enablement Dana Goff joins the podcast to discuss this pivotal moment of pervasive change.
Watch VideosOn November 9-10 we hosted our Acxiom Financial Minds Symposium. During this event, we discussed ways to better connect with banking customers and leverage learnings from 2020 for future planning.
Download ReportInsightful perspective on the changes in the industry and offers some valuable direction.
Learn MoreQuantify business outcomes across every digital and offline touchpoint.
Learn MoreShape strategy and impact budget allocations.
Learn MoreDiscover opportunities for Financial Services Providers here
Learn MoreImproved decisioning, expanded customer insights, reduced fraud, enhanced acquisition efforts, and advance marketing strategies.
Learn MoreHow Financial Institutions are Securing the Customer Relationship
Learn MoreTo remain competitive, banks must fully adapt to this shifting financial landscape with advanced acquisition marketing capabilities.
Download eBookData-driven marketing is about getting three core fundamentals right in the short and long term.
Download ReportA deeper understanding of how women (and men) manage money.
Download eBookLearn how partnerships are becoming a new core competency in Financial Services.
Read MoreWith this massive transformational shift in wealth to a younger, more progressive generation, there’s a few things it’s imperative investment shops focus on.
Read MoreWhy is the checking account still called a checking account? Several factors make the emerging payments landscape especially challenging for banks.
Learn moreCCPA and its impact for Financial Services companies. Are you prepared?
Download eBookGet a fresh perspective on the Fintech marketplace and innovation.
Download eBookDiscover how financial institutions can join the booming Platform Economy.
Learn MoreWhat is alternative data for consumer credit marketing?
Learn MoreWhy Direct Mail is Effective as a New Account Marketing Channel
Download the ReportCompelling insights, courtesy of our 50 years of experience serving many of the largest and most advanced Financial Services companies.
Don Graumann serves as Industry Managing Director for the financial services industry at Acxiom. He is responsible for client relationship management, service delivery, strategy, and growth of Acxiom’s valued credit card, retail banking, personal lending, payments, investment services, and fintech clients.
Dana Goff leads the Financial Services Strategy Team at Acxiom.
By delivering experiences that matter, you can help the digital disruption work in your favor, getting closer to your customers and prospects, ahead of regulations and ahead of your competition.
