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Financial Services Marketing

Innovation, changing consumer behaviors, and an explosion of data, channels, devices, and applications has significantly impacted Financial Services Marketing. Acxiom’s expertise in technology, proprietary data, and advisory services focuses on helping our clients refine their marketing capabilities in a rapidly transforming industry

Financial Services Marketing Financial Services Marketing

We provide solutions to 8 of the 10 leading financial institutions

We are focused on the critical data foundation that companies need to engage consumers in a people-based manner that meets their financial and lifestyle needs. Our client list includes many of the world’s largest Financial Services companies across Retail Banking, Credit Cards, Mortgage/Auto Lending, Investment Services, and Payments.

We integrate marketing technology and services across a comprehensive range of capabilities related to marketing, sales, and distribution.

Creating a Culture of Financial Inclusion

Acxiom provides the deep data and revealing insights that enable you to better understand and meet the diverse and complex financial needs of people representing the entire spectrum of society.

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THOUGHT LEADERSHIP

Meet the Experts

  • Don Graumann

    Managing Director, Financial Services Industry

    Don Graumann serves as Industry Managing Director for the financial services industry at Acxiom. He is responsible for client relationship management, service delivery, strategy, and growth of Acxiom’s valued credit card, retail banking, personal lending, payments, investment services, and fintech clients.

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  • Dana Goff

    VP Industry Strategy, Financial Services

    Dana Goff leads the Financial Services Strategy Team at Acxiom.

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Discover What a Unified Data Foundation Can Do For You

By delivering experiences that matter, you can help the digital disruption work in your favor, getting closer to your customers and prospects, ahead of regulations and ahead of your competition.