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Financial Services Marketing

Innovation, changing consumer behaviors, and an explosion of data, channels, devices, and applications has significantly impacted Financial Services Marketing. Acxiom’s expertise in technology, proprietary data, and advisory services focuses on helping our clients refine their marketing capabilities in a rapidly transforming industry

Financial Services Marketing Financial Services Marketing

We provide solutions to 8 of the 10 leading financial institutions

We are focused on the critical data foundation that companies need to engage consumers in a people-based manner that meets their financial and lifestyle needs. Our client list includes many of the world’s largest Financial Services companies across Retail Banking, Credit Cards, Mortgage/Auto Lending, Investment Services, and Payments.

We integrate marketing technology and services across a comprehensive range of capabilities related to marketing, sales, and distribution.

THOUGHT LEADERSHIP

Meet the Experts

  • P. Tate Olinghouse

    Chief Client Officer

    Tate Olinghouse serves as Chief Client Officer for the financial services industry at Acxiom. Tate and his team manage a portfolio of globally recognizable brands.

    P. Tate Olinghouse

    Tate Olinghouse serves as Industry Managing Director for the financial services industry at Acxiom. Tate and his team manage a portfolio of globally recognizable brands. The breadth of solutions managed on behalf of these clients make the financial services vertical Acxiom’s largest industry group. Prior to assuming this role, Tate served as Vice President of Financial Services at Acxiom. The hallmark of Tate’s client-centric teams is engaging with accounts in noticeably strategic and creative means to fuel their business and marketing operations. As a result of this approach, throughout his time at Acxiom, Tate and his teams have consistently met or exceeded their annual business plans. Before assuming direct client management responsibilities, Tate worked on several strategy projects for Acxiom, including earlier solution design concepts for unifying digital and offline data, a foundation element powering Acxiom’s financial services practice solution portfolio, and program management for some of Acxiom’s most complex client projects. His past roles include Program Manager, Account Manager, Account Executive, Industry Executive – Strategy, and VP of Financial Services. Prior to joining Acxiom in 2004, Tate was a Manager for Accenture’s Financial Services practice. During this time, Tate worked on some of the largest and most complex industry mergers, as well as strategic projects for the Federal Reserve Bank. Tate holds a bachelor’s degree in financial management from the University of Arkansas. He and his wife Aimee and their children reside in Little Rock, Arkansas.

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  • Dana Goff

    Digital Enablement Practice Leader, Financial Services

    Dana Goff leads the Financial Services digital enablement practice at Acxiom.

    Dana Goff

    Dana Goff leads the digital enablement practice for the financial services industry at Acxiom. During her 23 years at Acxiom, she has consistently and enthusiastically been drawn to the front lines of emerging technology. Combining that with her expertise in data and identity, Dana has delivered complex digital capabilities to solve business challenges for many of Acxiom’s largest clients.

    Throughout her career, Dana has created data-driven solutions across a wide range of industries, but for the last seven years she has focused on financial services. She is a thought leader with a strong reputation within Acxiom, with industry partners, and most notably with clients.

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Discover What a Unified Data Foundation Can Do For You

By delivering experiences that matter, you can help the digital disruption work in your favor, getting closer to your customers and prospects, ahead of regulations and ahead of your competition.