We provide solutions to 8 of the 10 leading financial institutions
We are focused on the critical data foundation that companies need to engage consumers in a people-based manner that meets their financial and lifestyle needs. Our client list includes many of the world’s largest Financial Services companies across Retail Banking, Credit Cards, Mortgage/Auto Lending, Investment Services, and Payments.
We integrate marketing technology and services across a comprehensive range of capabilities related to marketing, sales, and distribution.
Creating a Culture of Financial Inclusion
Acxiom provides the deep data and revealing insights that enable you to better understand and meet the diverse and complex financial needs of people representing the entire spectrum of society.
Learn MoreTHOUGHT LEADERSHIP
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2022 Financial Services Review
The 2022 Acxiom Financial Services Review covers four pillars that support Acquire, Advance, and Achieve – and offers direction for how to put these strategies to work.
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Acxiom 2022 Financial Services Executive Summit
Watch session replays from Acxiom’s 2022 Financial Services Executive Summit.
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The Banking Head of Digital’s Five-Year Innovation Strategy
A look into technological changes and the strategies to address them as synthesized from interviews with top executives in charge of digital, innovation, and ventures at leading banks, as well as management consultants working with them.
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Next-Gen Data Strategies that Drive Better Customer Experiences
Learn how you can build a next-gen data strategy that will achieve a significant measure of positive outcomes that lead to better customer experiences.
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The Right Data Mix Delivers Better Results
New insight highlights the importance of partnering with a known and trusted curator of specialized and nuanced data sources.
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What to Expect in a Modern Credit Acquisition Solution
Discover three key features lenders can strengthen their competitive position by utilizing credit acquisition strategies to attract profitable accounts.
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Connecting Individual-Level Data to Drive Outstanding Results
Learn how you can connect individual-level data across website visitors, conversions, paid media, direct mail, and other channels.
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Don’t Procrastinate Just Because Google Pushed the Demise of Cookies to 2024
Now is the time for brands to invest in building a first-party private identity graph consisting of all identifiers and signals, including third-party cookies, while they can.
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Why Today’s Martech Platform Needs a First-Party Identity Foundation
Decision engines are personalization’s next big thing. Learn why the tech won’t last without a unified data layer and a first-party identity graph.
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It’s Not Your Model, It’s Your Data
Learn why your model is only as sharp as your data analysis.
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How Banks Can Avoid Being Fooled By Marketing Technology Acronyms
To get value from marketing investments in a world obsessed by buzzwords, don’t begin with technology. Start with seven core concepts.
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Jesus Ponce Is a Citizen of the World
Engineer-turned-executive Jesus Ponce practices inclusive leadership in his global delivery role at Acxiom.
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Bank Personalization Is Weak: How a Better Data Strategy Will Fix It
Turning existing customers into primary accounts is a key goal for financial institutions — largely unmet. It requires a new data framework.
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2021 Financial Services Review
The Review leans into the learnings of an extraordinary year of growth and transformation.
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Acxiom 2021 Financial Services Executive Summit
Watch session replays from Acxiom’s 2021 Financial Services Executive Summit.
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Financial Services Deep Dive with Acxiom Data Experts
This on-demand webinar provides a view into our growing partnership with Snowflake to establish the next generation of comprehensive data strategies that enable better customer experiences.
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How Marcus by Goldman Sachs Gets Personalization Right
Watch this on-demand session, featuring Abhinav Anand and Tate Olinghouse, for a candid discussion about the keys to putting customer experiences first.
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Tate’s Take: Identity
Private first-party identity graphs are the key to understanding people whenever they engage – cross-device, cross-channel, and cross-platform.
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With UID2, the Loss of Third-party Cookies Won’t Be So Painful
This open-source framework allows brands to establish identity without using cookies, continuing the original value exchange of receiving free content in exchange for accepting relevant advertising.
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Goldman Sachs and Acxiom Partnership Recognized for Innovation in Marketing Personalization in 2021 MarTech Breakthrough Awards Program
The award recognizes the partnership between Marcus by Goldman Sachs and Acxiom’s Real-Time Personalization Platform for their innovative work in the personal loans marketplace.
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Webinar: How to deliver real-time experiences
With Kevin Rodriguez, Senior Director of Product Management at LendingTree
With most engagement occurring online, LendingTree has to be digitally savvy to offer the right products to the right people when they’re shopping.
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Download the POV
Trade the Cookies
What does it mean for Financial Services?
The POV summarizes the biggest changes on the horizon and how you can harness a first-party strategy to not just survive, but thrive in the changing ecosystem.
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Acxiom Makes Sense of Google’s Delay
Yes, the tech titan has announced its Chrome browser will continue to allow third-party cookies until late 2023, but that doesn’t mean brands should get complacent. A first-party identity graph will still be the key to more successful marketing and better customer experiences.
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First-Party Identity Solutions Help Banks Reconnect with Consumers Post-Pandemic
Being able to offer the best and most appropriate product to a customer or prospect, at a time when they’re thinking about banking and visiting the bank’s website, has been a significant technical challenge. But it can be done!
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Keys to Build a Future-Resilient Marketing Strategy
As the end of third-party cookies loom, brands should focus on building a robust first-party solution to deliver the consented, personalized experiences people expect.
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Hear the Podcast
Google, Cookies and Pivotal Change
Acxiom’s guru of industry strategy and digital enablement Dana Goff joins the podcast to discuss this pivotal moment of pervasive change.
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Financial Minds Symposium
On November 9-10 we hosted our Acxiom Financial Minds Symposium. During this event, we discussed ways to better connect with banking customers and leverage learnings from 2020 for future planning.
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2020 Acxiom Financial Services Review
Insightful perspective on the changes in the industry and offers some valuable direction.
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Measuring the Moments That Matter
Quantify business outcomes across every digital and offline touchpoint.
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Important Techniques to Measure Marketing Performance
Shape strategy and impact budget allocations.
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Response to COVID-19
Discover opportunities for Financial Services Providers here
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Acxiom Announces New Partnership with Demyst
Improved decisioning, expanded customer insights, reduced fraud, enhanced acquisition efforts, and advance marketing strategies.
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Creating Value Through Trust: Today’s Consumer View on Data Sharing and Use
How Financial Institutions are Securing the Customer Relationship
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How Banks Can Secure More Deposits Through 2020
To remain competitive, banks must fully adapt to this shifting financial landscape with advanced acquisition marketing capabilities.
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3 Fundamentals of Financial Services Data-Driven Marketing
Data-driven marketing is about getting three core fundamentals right in the short and long term.
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Improving Financial Services for Women
A deeper understanding of how women (and men) manage money.
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Collaborative Marketing in Financial Services
With this massive transformational shift in wealth to a younger, more progressive generation, there’s a few things it’s imperative investment shops focus on.