Financial services marketing
We provide solutions to 8 of the 10 leading financial institutions
Innovation, shifting consumer behaviors, and the explosion of data, channels, and devices have transformed Financial Services Marketing. Acxiom leverages its expertise in technology, proprietary data, and advisory services to help clients refine their marketing capabilities in this rapidly changing industry. We focus on building the critical data foundation needed to engage consumers in a people-based way, addressing both their financial and lifestyle needs. Our clients include some of the world’s largest financial services companies across retail banking, credit cards, lending, investment services, and payments.
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Investment services
The retail investment market is evolving with new integrated offerings, increased competition, and greater regulatory focus on fee transparency. Acxiom helps investment services leaders meet these demands with digital marketing and privacy-compliant solutions. Our Smart Marketing Platform provides a complete view of investors, including life stage, interests, assets, and financial needs, enabling advisors to deliver personalized advice that builds trust and engagement.
Consumer lending
Consumers now prefer to apply for loans online, prompting lenders to invest heavily in omnichannel marketing but still struggle with ROI. To maximize return, lenders must efficiently integrate and act on disparate consumer data in real-time. Acxiom’s consumer recognition, data management, omnichannel marketing, and analytics services give lenders a competitive edge in today’s complex marketing landscape.
Credit card
Consumers now prefer to apply for loans online, prompting lenders to invest heavily in omnichannel marketing but still struggle with ROI. To maximize return, lenders must efficiently integrate and act on disparate consumer data in real-time. Acxiom’s consumer recognition, data management, omnichannel marketing, and analytics services give lenders a competitive edge in today’s complex marketing landscape.
Deposits
As macro-economic conditions drive growth in the deposit market, technology and marketing investments play a key role in attracting and retaining customers. Acxiom’s deposit marketing solutions support new account acquisition, retention, cross-selling, and performance monitoring. Our unique data, analytics, and multi-channel strategies help banks profitably grow their deposit portfolios in today’s competitive landscape.
Fintech
Fintech has revolutionized the financial services industry by offering more choice, better service, and lower prices. Acxiom’s technology, data management, and analytics services help Fintech providers outpace traditional financial institutions. Our solutions enable rapid customer base growth through advanced marketing, measurement, and revenue-driving strategies.
