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Financial Services Marketing

Innovation, changing consumer behaviors, and an explosion of data, channels, devices, and applications has significantly impacted Financial Services Marketing. Acxiom’s expertise in technology, proprietary data, and advisory services focuses on helping our clients refine their marketing capabilities in a rapidly transforming industry

Financial Services Marketing Financial Services Marketing

We provide solutions to 8 of the 10 leading financial institutions

We are focused on the critical data foundation that companies need to engage consumers in a people-based manner that meets their financial and lifestyle needs. Our client list includes many of the world’s largest Financial Services companies across Retail Banking, Credit Cards, Mortgage/Auto Lending, Investment Services, and Payments.

We integrate marketing technology and services across a comprehensive range of capabilities related to marketing, sales, and distribution.


Meet the Experts

  • P. Tate Olinghouse

    Chief Client Officer

    Tate Olinghouse serves as Chief Client Officer for the financial services industry at Acxiom. Tate and his team manage a portfolio of globally recognizable brands.

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  • Dana Goff

    Digital Enablement Practice Leader, Financial Services

    Dana Goff leads the Financial Services digital enablement practice at Acxiom.

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Discover What a Unified Data Foundation Can Do For You

By delivering experiences that matter, you can help the digital disruption work in your favor, getting closer to your customers and prospects, ahead of regulations and ahead of your competition.