
John Campos
Managing Director, Automotive Industry
John Campos serves as Industry Managing Director for the automotive industry at Acxiom. In this role, John provides global leadership and strategic direction for the Acxiom automotive practice.
Acxiom Automotive Solutions are already established across 8 of the top 10 automotive companies along with their related converging industries including financial services, credit card, retail, and insurance companies.
Acxiom Automotive Solutions are targeting where the industry is going, from mobility and autonomous vehicles, to redefining the auto lead, and how sales from existing and new revenue streams both inside and outside of the vehicle are aggregated, attributed, and now monetized.
Acxiom can optimize your data to enable more relevant people-based marketing strategies for your brand and automotive partners.
Regardless of whether leads are anonymous or with reduced information, Acxiom’s Advanced Sales Match solution can help you recognize more shopping information and qualified leads across online and offline channels – and attribute new vehicle sales to these customer leads.
Find more qualified leads and a larger quantity of prospects with stronger data, analytics and identity resolution capabilities
Create an end-to-end customer experience solution by optimizing customer portraits through identity resolution, customer journey mapping, and media analysis
Watch a short video to see a customer journey fueled by Acxiom CDP, Data and Identity:
Better assist automotive financing and branded credit card acquisition partners with more insights about prospects and customers to improve vehicle loans, leases, subscriptions, and branded credit card acquisition
Google will retire third-party cookies July 1, 2023, and that fateful day will be here sooner than you think. That’s why automotive companies need to already be building a first-party data strategy that includes a customer data platform (CDP). Read this insightful blog from our Automotive Digital Director Myles Rose.
As people drive, share and ride in vehicles, the auto industry has unique opportunities for customer experience. Acxiom’s Director of Automotive Strategy Steve Schmith shares his take on the automotive industry and the fundamental shift in how people view their vehicles in a feature article in Dealer Marketing Magazine.
Acxiom’s Director of Automotive Strategy Steve Schmith discusses how CDPs can improve CX, drive customer loyalty and greater sales opportunities.
With the help of Acxiom and other IPG agencies, this global automotive leader was able to connect the data dots for their marketing teams, achieve data transparency, optimize media execution, and improve ROI and measurement.
The Great Customer Experience Reset helps executives in the auto industry understand why trust is central to the customer experience, and it provides real world examples of how building data trust produces tangible results.
Place people-focused data at the heart of your supply chain blueprint.
Toyota and Acxiom discuss the importance of customer-centric approach to the evolving digital landscape.
John Campos, discusses the importance of data in pinpointing potential automotive customers
Explore how OEMs and dealers are adapting to the new digital age
Create highly personalized engagements
How to create a holistic customer view
How powerful identity tools enhance the connected automotive ecosystem
Improve one-to-one engagement & achieve personalization
Understand the fundamentals of getting data-driven marketing right
How Acxiom created a Unified Data Layer for Ford
Understand how consumers are responding to the data-driven automobile trend – and what you should do to maintain their trust.
Acxiom’s John Campos Drives Excellence by Never Settling for “Good Enough”
A joint research project from Acxiom and J.D. Power explores the remarkable two-way relationship that exists between human and machine.
John Campos serves as Industry Managing Director for the automotive industry at Acxiom. In this role, John provides global leadership and strategic direction for the Acxiom automotive practice.
Myles Rose serves as Digital Strategy Director Automotive for Acxiom.
Steve Schmith is the director of industry strategy for Acxiom’s Automotive practice. He has nearly 25 years of automotive experience, including prior roles leading the Automotive News Research & Data Center and hosting the Daily Drive podcast, and leading marketing for Deloitte’s Automotive practice in the U.S. and globally.
Steve Schmith is the director of industry strategy for Acxiom’s Automotive practice. He has nearly 25 years of automotive experience.
By delivering experiences that matter, you can help the digital disruption work in your favor, getting closer to your customers and prospects, ahead of regulations and ahead of your competition.
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