Data-based automotive marketing solutions
Acxiom Automotive Solutions are already established across 8 of the top 10 automotive companies along with their related converging industries including financial services, credit card, retail, and insurance companies.
Connecting the Automotive consumer
Acxiom can optimize your data to enable more relevant people-based marketing strategies for your brand and automotive partners.
Acxiom Automotive Solutions are targeting where the industry is going, from mobility and autonomous vehicles, to redefining the auto lead, and how sales from existing and new revenue streams both inside and outside of the vehicle are aggregated, attributed, and now monetized.
Better attribution of leads to sales
Regardless of whether leads are anonymous or with reduced information, Acxiom’s Advanced Sales Match solution can help you recognize more shopping information and qualified leads across online and offline channels – and attribute new vehicle sales to these customer leads.
- Improve matching of sales leads over traditional matching processes by as much as 25%
- Increase return from media spend based on improved attribution of sales leads
- Create better vehicle buyer experiences from an optimized view of the in-market purchaser
Increase lead quality and quantity
Find more qualified leads and a larger quantity of prospects with stronger data, analytics and identity resolution capabilities
- Increase conversions based on higher quality leads and personalized engagement
- Get greater speed-to-insights based on optimized lead management driven off a value index
- Leverage more insights on key audiences to increase media efficiencies and ROI
Improve engagement throughout the customer journey
Create an end-to-end customer experience solution by optimizing customer portraits through identity resolution, customer journey mapping, and media analysis
- Find and address gaps in the customer experience, from shopping information to buying to ownership
- Optimize quantity and quality of channel cadence to deliver a superior customer experience
- Increase the amount of more relevant, personalized communications
Watch a short video to see a customer journey fueled by Acxiom CDP, Data and Identity:
Enhance automotive financing and affinity credit card acquisition
Better assist automotive financing and branded credit card acquisition partners with more insights about prospects and customers to improve vehicle loans, leases, subscriptions, and branded credit card acquisition
- Find more prospects that look like your best customers by Acxiom’s Collaboration and Partnership Exchange to share data with partners
- Develop communication segments for optimal targeting
- Grow affinity card programs by leveraging Acxiom’s existing relationship with 7 of the top 10 credit card issuers
