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Travel and Hospitality Marketing

The travel industry has been severely impacted by the COVID-19 pandemic.  Recovery will take time, as individuals and businesses adjust to the new normal in terms of personal protection and health safety.  It’s critical for brands to understand that travelers’ attitudes and habits have changed and meet them where they are depending on their willingness and desire to travel.

Travel and Hospitality Marketing Travel and Hospitality Marketing

Acxiom is the customer intelligence company that provides data-driven solutions to create business growth by enabling travel brands to reach those most likely to travel and delivering insights to create better traveler experiences. Our travel marketing data and travel analytics solutions help travel, hospitality and entertainment brands acquire and retain high-value customers through both offline and digital channels.  We enable travel companies to create a single view of their customers and prospects so they can recognize them across all touchpoints. Our privacy-protected clean room environment allows brands to uncover unique marketing opportunities by using partner data and audience overlap analyses and analytics modeling that compares their customer data with first-party data from select partners.

Why Acxiom?

We provide  the data and technology travel brands need to engage consumers in a people-based manner that meets them in contextually relevant ways throughout their path of dreaming, planning, booking and taking a trip, providing an optimal, connected customer experience.  Our client list includes many of the world’s largest travel and hospitality brands that count on us to deliver data, identity, and marketing technology solutions to help them acquire and retain profitable customers.

We integrate marketing technology and services across a comprehensive range of capabilities related to marketing, customer identity, CRM, and loyalty.

Resources

Meet the Experts

  • Chris Hamlin

    Travel Industry Group Vice-President

    Chris serves as the Vice President, Sales and Client Management, Travel, Hospitality and Entertainment at Acxiom. With more than 25 years of sales and marketing experience, Chris has collaborated with business and technology leaders at hundreds of consumer brand companies to design and deliver best-in-class marketing solutions and services. He has a deep knowledge of the travel and hospitality, retail, and high-tech industries. When Chris isn’t working with clients, he’s an avid global traveler, skier, photographer, and wine sommelier.

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  • Mike Wagner

    Senior Vice President & Industry Managing Director, Consumer Brands Group

    Mike Wagner serves as Senior Vice President & Industry Managing Director for consumer brands for Acxiom. Mike is responsible for supporting clients and business growth in the retail, consumer packaged goods and emerging industries.

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  • Michele Fitzpatrick

    Industry Strategist and Customer Experience Consultant

    Michele is an experienced Industry Strategist and Customer Experience Consultant focused on helping Acxiom’s major retail and consumer brands better understand and connect effectively with consumers throughout their buyer journey and across the customer lifecycle utilizing data-enabled digital and traditional channels.

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Contact Us to Get Started

By delivering experiences that matter, you can help the digital disruption work in your favor, getting closer to your customers and prospects, ahead of regulations and ahead of your competition.

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