Acxiom is the customer intelligence company that provides data-driven solutions to create business growth by enabling travel brands to reach those most likely to travel and delivering insights to create better traveler experiences. Our travel marketing data and travel analytics solutions help travel, hospitality and entertainment brands acquire and retain high-value customers through both offline and digital channels.  We enable travel companies to create a single view of their customers and prospects so they can recognize them across all touchpoints. Our privacy-protected clean room environment allows brands to uncover unique marketing opportunities by using partner data and audience overlap analyses and analytics modeling that compares their customer data with first-party data from select partners.

Why Acxiom?

We provide  the data and technology travel brands need to engage consumers in a people-based manner that meets them in contextually relevant ways throughout their path of dreaming, planning, booking and taking a trip, providing an optimal, connected customer experience.  Our client list includes many of the world’s largest travel and hospitality brands that count on us to deliver data, identity, and marketing technology solutions to help them acquire and retain profitable customers.

We integrate marketing technology and services across a comprehensive range of capabilities related to marketing, customer identity, CRM, and loyalty.

  • Complete View of the Traveler

    Complete View of the Traveler

    Create an Accurate, Unified Customer View

    Identity is the key to every interaction with customers and prospects. Our best-in-class identity solutions help brands accurately identify and connect with travelers at any time, anywhere, across any channel, device, touchpoint, or location to create exceptional experiences.  Understanding who a customer is enables brands to design and deliver relevant and timely experiences throughout the travelers’ journey with continuity between digital and known channels.  Acxiom is a pioneer in the identity space, and our identity suite can help amplify existing master data management, customer data platforms and client-owned marketing and analytics environments allowing brands to understand relationships beyond just individuals and behaviors.

  • Understanding the New or Changed Traveler

    Understanding the New or Changed Traveler

    Power More Relevant Engagement and Experiences

    The traveler has changed, the travel buyer journey has changed, and how brands engage with travelers has changed.  With all this disruption, it’s important to understand and anticipate these shifts and changes in behavior. However,  many predictive analytic models and customer segmentations still use pre-pandemic historical data to drive marketing decisioning. Acxiom’s suite of data, strategy and analytics offerings assess the new norm and provide a refreshed, data-driven insight. We deliver pandemic-specific segmentations to power a new understanding of today’s traveler. Our travel data solutions help travel brands better know and understand travelers so they can meet them where they are now and engage them with messages that are more relevant and impactful.

  • Reaching Those Most Likely to Travel

    Reaching Those Most Likely to Travel

    Real-time Personalization for the Ready-to-Go Traveler

    International travel restrictions and interstate travel guidelines — from testing to quarantine rules — have severely limited people’s ability to travel at will.  However, there are plenty of people who really want to travel and intend to do as restrictions lift.  Acxiom offers a  comprehensive set of acquisition strategies to understand and identify the highest-value audiences for acquisition and relationship marketing targeting.  Leveraging  customer data, combined with third-party enhancement data, and powered by robust AI/machine learning and acquisition analytics, we can help travel brands  define, target and reach the right audiences to acquire ready-to-go travelers across digital, traditional, and emerging channels so they can find and engage travelers where they are in their journeys.

  • Reactivation Strategies

    Reactivation Strategies

    Convert Lapsed Guests to Drive New Reservations

    Our customer acquisition analytics and campaign execution services use “in-market” data to identify people most likely to travel again and target them with offers across their ideal channels. We can help brands onboard and reach travelers from the previous year across digital channels and re-engage inactive travelers by getting the most up-to-date contact information for those individuals. Through a variety of solutions and tactics we can help companies reach and engage across channels to better reactivate next best customers.

  • Loyalty and Share of Wallet

    Loyalty and Share of Wallet

    Improve Loyalty, Grow Relationships, Attract New Customers

    We offer a variety of solutions that help travel brands grow share of wallet, increase ancillary spend, get direct bookings, and drive repeat purchases. Our data-driven insights help reach the right audience and develop the offers that are the most meaningful to them. Identifying the right people and following their preferred communication journey is vital to success. Acxiom helps brands create valuable audiences using first-party data to onboard, cross-sell and upsell with an existing purchase or buying pattern across addressable advertising or offline channels. Our solutions also fuel prospect marketing using third-party data to engage prospects with relevant offers to support customer acquisition efforts. Loyalty marketing can be strengthened by using first-party data to build the member base and retain the most valuable customers.

  • Data Collaboration and Monetization

    Data Collaboration and Monetization

    Safe, Secure, Privacy-Compliant Shared Insights

    Data collaboration is the enablement of safe, secure and privacy-compliant sharing of customer data between two or more parties. It can be as simple as a partner customer data match analysis, or as complex as a multi-partner data hub.  Sharing customer data with trusted partners uncovers unique marketing opportunities and can help inform decisions and plans for media mix optimization, budget allocation, customer lifecycle, lifetime value assessment and more.

  • DATABASE MARKETING SOLUTIONS FOR TRAVEL

    DATABASE MARKETING SOLUTIONS FOR TRAVEL

    Make Better Informed and More Timely Decisions

    The proliferation of data across channels and technologies makes the marketing database critical to achieving high-quality, relevant interactions. It is the key for driving customer intelligence and making marketing resilient, so brands can collect, host, curate, and act on their unified customer and prospect intelligence to power the entire marketing ecosystem. Acxiom’s travel customer data platform solutions are fully configurable to unique business requirements. Our open architecture approach will ensure brands are maximizing existing marketing technology investments and business process models to ensure data-driven marketing initiatives provide better customer experiences, and create the desired business impact.   Whether brands are reacting quickly to rapidly changing market conditions or designing complex multi-touch marketing programs, Acxiom’s travel customer data platform solutions and services are the foundation to successful digital and offline marketing that deliver better results.

Resources

Meet the Experts

  • Chris Hamlin

    Travel Industry Group Vice-President

    Chris serves as the Vice President, Sales and Client Management, Travel, Hospitality and Entertainment at Acxiom. With more than 25 years of sales and marketing experience, Chris has collaborated with business and technology leaders at hundreds of consumer brand companies to design and deliver best-in-class marketing solutions and services. He has a deep knowledge of the travel and hospitality, retail, and high-tech industries. When Chris isn’t working with clients, he’s an avid global traveler, skier, photographer, and wine sommelier.

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  • Mike Wagner

    Senior Vice President & Industry Managing Director, Consumer Brands Group

    Mike Wagner serves as Senior Vice President & Industry Managing Director for consumer brands for Acxiom. Mike is responsible for supporting clients and business growth in the retail, consumer packaged goods and emerging industries.

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  • Michele Fitzpatrick

    Industry Strategist and Customer Experience Consultant

    Michele is an experienced Industry Strategist and Customer Experience Consultant focused on helping Acxiom’s major retail and consumer brands better understand and connect effectively with consumers throughout their buyer journey and across the customer lifecycle utilizing data-enabled digital and traditional channels.

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