New Year, New You
Don’t miss out on this focused audience– whether they are looking for support of health and wellness resolutions with offers on gym memberships, home workout equipment or healthy meal kit subscriptions. Or find those wanting to get financially fit or take a class in cooking, art or car maintenance. Acxiom can help you connect with the audience segment ready for your offer.
49%
of adults ages 18 to 29 say they made at least one resolution this year, by far the largest share of any age group.
Source: Pew Research Center
Top 3 New Year’s Resolutions, 2024
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Save more money
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Exercise more
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Eat healthier
Source: Statista.com
Fit and Fabulous
Connect to those ready to “get physical” in the new year via workout equipment at home or via local gym memberships.
Eating Healthy
Find those likely to order fresh food for meal preparation using an online service like Blue Apron, Plated or Hello Fresh.
Losing Weight
Zone in with offers of support for those likely to use weight loss services like Weight Watchers, follow the South beach diet or shop for low-carb foods.
Always Improving
From cooking to art classes or more serious pursuit of an online degree, Acxiom can help you define the right audience to receive your offer.