Acxiom Audiences to Get You There, and Keep You There!

Peer-to-peer property rental

Another aspect of the sharing economy is that new sites have emerged enabling person-to-person home rentals where home owners make their houses or spare rooms available for others to rent for short periods of time. The business model is very similar to traditional vacation rental. Businesses in this sector typically apply some form of screening of participants (both owners and renters) and a technical solution, usually a website, that brings these parties together, manages rental bookings and collects payment.

Acxiom offers audiences of consumers likely to use room/lodging sharing accommodation sites, such as Airbnb or HomeAway.