Clean, standardize and complete consumer contact data
Quality data fuels efforts to elevate engagement. Assess the health of your data for opportunities to achieve greater ROI.
Data Quality and Data Hygiene Services
Clean and enhance digital and offline data globally
Contact data decays at a conservative estimate of 2 to 3 percent a month. That means as much as 30 percent of your data needs cleansing every year. Accurate data is foundational to maintaining data health, successfully engaging with people and delivering relevant experiences.
Consistent and accurate data fuels effective people-based marketing
Data changes quickly. Why? Because people change – jobs, homes and names. The complexity of managing this change and the fragmented interactions with a consumer is daunting. But Acxiom can help, starting with a complete data health assessment.
-
Sign up today to assess your data health!
- Understand the true state of your data
- Measure the impact of clean data on your bottom line
- Save money and increase effectiveness
-
Minimize duplicate data
Accurate data allows consistent experiences across channels and reduces waste – improving deliverability and maximizing discounts.
-
Save time and money
Suppression services reduce marketing waste and allow you to focus on selected audiences.
-
Experience proven results
See how one U.S. company achieved millions in campaign savings while generating 10-30 percent better insights about new movers.
Data Detox: The Fresh Face of Data
Data quality is the foundation of a successful marketing program
If your customer database isn’t clean, correct, up-to-date and sourced ethically, your messages won’t reach the intended recipients. You’ll spend more money for a lower response rate, reducing your ROI. You can’t afford that. Find out how to stop bad data in its tracks.
Learn More
