Clean, standardize and complete consumer contact data
Quality data fuels efforts to elevate engagement. Assess the health of your data for opportunities to achieve greater ROI.
Contact data decays at a conservative estimate of 2 to 3 percent a month. That means as much as 30 percent of your data needs cleansing every year. Accurate data is foundational to maintaining data health, successfully engaging with people and delivering relevant experiences.
Data changes quickly. Why? Because people change – jobs, homes and names. The complexity of managing this change and the fragmented interactions with a consumer is daunting. But Acxiom can help, starting with a complete data health assessment.
Quality data fuels efforts to elevate engagement. Assess the health of your data for opportunities to achieve greater ROI.
Accurate data allows consistent experiences across channels and reduces waste – improving deliverability and maximizing discounts.
Suppression services reduce marketing waste and allow you to focus on selected audiences.
See how one U.S. company achieved millions in campaign savings while generating 10-30 percent better insights about new movers.
If your customer database isn’t clean, correct, up-to-date and sourced ethically, your messages won’t reach the intended recipients. You’ll spend more money for a lower response rate, reducing your ROI. You can’t afford that. Find out how to stop bad data in its tracks.
Learn MoreBy delivering experiences that matter, across all channels, you can wow your customer and prospects while staying ahead of regulations and ahead of your competition.
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