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Data Quality and Data Hygiene Services

Clean and enhance digital and offline data globally

Contact data decays at a conservative estimate of 2 to 3 percent a month. That means as much as 30 percent of your data needs cleansing every year. Accurate data is foundational to maintaining data health, successfully engaging with people and delivering relevant experiences.

Data Quality and Data Hygiene Services Data Quality and Data Hygiene Services

Consistent and accurate data fuels effective people-based marketing

Data changes quickly. Why? Because people change – jobs, homes and names. The complexity of managing this change and the fragmented interactions with a consumer is daunting. But Acxiom can help, starting with a complete data health assessment.

Data Detox: The Fresh Face of Data

Data quality is the foundation of a successful marketing program

If your customer database isn’t clean, correct, up-to-date and sourced ethically, your messages won’t reach the intended recipients. You’ll spend more money for a lower response rate, reducing your ROI. You can’t afford that. Find out how to stop bad data in its tracks.

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By delivering experiences that matter, across all channels, you can wow your customer and prospects while staying ahead of regulations and ahead of your competition. 

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