Telecommunications marketing & data
We have served 8 of the top 10 telecom and media companies
We help telecom brands utilize data and technology for better-informed business and marketing decisions.
Acxiom is the customer intelligence company that provides data-driven solutions to help brands drive business growth through better customer experiences. Our insights enable brands to create personalized, contextually relevant experiences, powering marketing programs that increase new-customer sales, reduce churn, enhance customer experience, and grow revenue per user and account. In addition, our data solutions help telecom brands optimize profitability while serving community needs.
Increase net adds
Acquire more profitable customers
We offer a variety of marketing solutions that help telecommunication brands acquire more profitable customers – and then reach and engage them relevantly across channels. With a focus on identity, data, and analytics we help personalize site visits for unknown customers, enable brands to understand and identify the highest-value audiences for customer acquisition and relationship marketing, and improve response rates while controlling acquisition and CRM cost.
Reduce customer churn
Improve retention, grow relationships, drive more purchases
We help brands engage and retain customers cost-effectively, boosting short-term revenue and long-term loyalty. By leveraging transactional and touchpoint data with predictive analytics, we identify early churn indicators. For telecoms, we pinpoint at-risk customers using omnichannel signals and optimize retention offers to reduce defections and enhance engagement.
Accelerate cross and upsell
Drive more upsell and cross-sell to increase loyalty
We use “in-market” data to identify segments most likely to purchase again and target them with tailored offers. Our insights help brands design campaigns, build retention models, and upsell customers, boosting lifetime value by recommending the next best products for each user and account.
Increase average revenue per user and account
Optimize customer insights to increase average revenue per user
We use optimized customer insights and marketing database solutions to unify online and offline data, enabling more informed decisions for measurement, acquisition, and upsell. By leveraging analytic modeling, we identify the next best product for subscribers and target high-value segments with personalized offers. We also enrich first-party data to fill gaps, improving reach, transparency, and problem-solving.
Improve telecom customer experience
Personalized marketing to drive engagement
Create accurate customer profiles for personalized marketing that drives engagement. Deliver timely, relevant experiences across digital and known channels with insights that elevate engagement. Our data and analytics enable brands to offer personalized engagements to high-value audiences, based on a comprehensive view across all channels and touchpoints.
Increase measurement and attribution
Measure marketing efficiency
Acxiom helps telecom brands understand their marketing reach, performance, and optimization opportunities. We offer advanced media analytics for closed-loop marketing, including marketing mix modeling, multi-touch attribution, and full-funnel analysis. Our solutions measure campaign effectiveness, attribute sales to the right channels, and track both online and in-store performance.
