How brands optimize customer acquisition
With economic pressures and changing consumer behavior, brands are focused on meeting acquisition marketing goals to drive growth. In a poll of Acxiom’s clients across industries – acquiring customers is a top challenge.
Start by understanding prospective customers as people. This requires both a robust data foundation and an agile technology approach to maximize the benefits of the latest innovations such as:
Data clean rooms
Acquisition opportunity with safe, privacy-compliant data sharing.
Customer data platforms
Create relevant, well-orchestrated, cross-channel campaigns.
Get your acquisition right with Acxiom’s proven acquisition solutions
Supercharge acquisition with Acxiom
Acxiom provides award-winning services and integrated marketing cloud platform, data, identity, and analytics solutions for customer acquisition.
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Average client tenure
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Clients
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Addressable people globally
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Private identity graphs
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Activation destinations
Drive more sales with smarter targeting strategies
Make every marketing dollar go farther by finding and engaging the best audiences for your campaigns.
Increase Sales Lift
Improve performance by targeting the prospects and customers most likely to respond to your offers.
Reach People, Not Proxies
Move beyond silos and take a people-based approach to engaging your audience across channels and devices.
Reduce Inefficiency and Waste
Maximize returns and protect your brand by focusing spend only on your intended audience.
Use Case Examples
CRM Retargeting
Use data from CRM, email, and point-of-sale systems to target customers with cross-sell and upsell offers online.
Audience Suppression
Remove past purchasers from your digital new customer acquisition campaigns.
Omnichannel Marketing
Reach the same audience throughout customer journeys that span multiple channels and devices.
Collaborative Marketing
Share audience data with marketing partners in a privacy compliant way to build audiences from second-party data.
Look-Alike Modeling
Find and reach a broader universe of consumers who resemble your best customers.
Audience Analytics
Use scoring and modeling techniques to focus your spend on the consumers most ready to buy.
Audience Reactivation
Engage audiences on the channels and devices they prefer to use when interacting with your brand.
Acquisition Analytics
Find marketing opportunities by combining two (or more) brands’ first-party data.
