Millennials in Focus
Successfully Connect With Generation Y Audiences
The Millennial generation—those born between 1982 and 2000—is a fascinating and powerful segment of our population. Brands that avoid the tendency to stereotype these demanding and complex people can secure a loyal following with enormous spending power.
Tap Into Acxiom’s Millennial Audiences:
Tech Savvy
Often called the digital generation, Millennials are the first generation to spend many of their formative years online. Brands wanting to tap into those individuals and households need look no further than Acxiom’s Tech Savvy audiences, which include early tech adopters, high-tech influencers, and affluent tech enthusiasts.
Agents of Change
Supporting causes bigger than themselves is a hallmark of this generation, and Millennials are unafraid to be the force behind the change. Audiences of these change agents are available from those with a concern for our environment to those with established liberal or conservative political persuasions.
Experience Seekers
Not content to sit and watch, Millennials want to engage in activities where the experience is the reward. Bikers, boaters, camping enthusiasts or those who value unique dining opportunities are examples of the audiences available to these experience seekers.
Pet-Loving Millennials
Millennials are the No. 1 pet-owning demographic, which makes them of great interest to pet-related retailers. Acxiom can deliver a variety of pet lover Millennial audiences, from dog lovers to cat lovers to those likely to have some other type of pet. Acxiom can even provide unique audiences like those likely to dress their pets for Halloween.
Super Social
Millennials literally invented social media, so it’s no surprise that many of the most powerful influencers in this space are in this generation. Acxiom provides social influencer audiences unique to specific social platforms from Facebook to Twitter to WhatsApp, as well as social influencers in lifestyle areas like fashion, cosmetics, and entertainment.
Millennial Travelers
Authentic and experiential travel is a significant desire for the Millennial traveler. These digital nomads may be the most well-traveled generation ever, and Acxiom can deliver the Millennial traveler based on a variety of factors from airline and cruise line preference, frequent flyers, to travel app users.
Millennial Moms
Millennials with children make up more than 40% of this generation, and Millennial moms represent a highly attractive segment that Acxiom can deliver.
Affluent Millennials
Together, Millennials spend more than $600 billion in the U.S. annually, a figure expected to grow to a staggering $1.4 trillion by 2020. Acxiom is ready with affluent Millennial audiences to deliver this lucrative, high-income segment to your brand.