Instructions on Exercising Your Rights
United States
Acxiom believes that consumers should have choices regarding business’ use of information about them. Among other things, Acxiom believes in transparency, accountability, and consumer control.
Acxiom provides consumers on a nationwide basis with various rights with respect to their personal information, including a right to know the information that Acxiom has about them (“Right to Know”), the right to request the deletion of their personal information (“Right to Delete”), and the right to opt-out from the sale or sharing of their personal information (“Opt-Out Request”). Information for California consumers with respect to their personal information and instructions for exercising those rights are listed here.
In order to provide an easy, yet secure, process for consumers to make these requests, Acxiom utilizes an online platform through which consumers may submit requests.
The following instructions are provided to assist you in exercising your rights concerning personal information that Acxiom has about you regardless of your state of residence. State-specific instructions are included as noted in the applicable state’s section below.
You have the right to request that Acxiom not sell your personal information to third parties. To take advantage of your right to opt out, click US Consumer Opt Out. Acxiom will accept opt-out requests from consumers without the need for identity verification.
If you have any additional questions about exercising your right to opt out of the sale of your personal information, please contact the Acxiom Consumer Privacy Support Center.
You can also submit an opt-out request by mail or telephone. Our telephone number is 1-877-774-2094. Our mailing address is listed below. When submitting a request by mail or telephone, please be sure to include the following information:
- First, Middle, and Last Name
- Physical address
- Valid telephone number
- Valid email address (if available)
Mailing Address:
Acxiom LLC
Consumer Care Advocate
CWY0301-026
Attention: Consumer Rights Requests
P.O. Box 2000
Conway, AR 72033
Opt Out of Processing of Sensitive Personal Data (Iowa, Utah)
Iowa and Utah consumers have a right to opt out of the processing of “sensitive personal data” that Acxiom has collected or maintained about them. “Sensitive personal data” includes personal data that reveals: (A) an individual’s racial or ethnic origin; (B) an individual’s religious beliefs; (C) an individual’s sexual orientation; (D) an individual’s citizenship or immigration status; or (E) information regarding an individual’s medical history, mental or physical health condition, or medical treatment or diagnosis by a health care professional; (ii) the processing of genetic personal data or biometric data, if the processing is for the purpose of identifying a specific individual; or (iii) specific geolocation data (1750 ft radius or less). Acxiom will treat a request to opt out of processing of sensitive personal data as a request to delete.
Acxiom’s Online Consumer Portal
To take advantage of your right to limit Acxiom’s use of your sensitive personal data, you may submit a request via our US Privacy Rights Portal.
Specified Countries:
You may submit an opt out request by contacting the appropriate Acxiom representatives at the applicable email address below or via the applicable hyperlink provided below for the countries identified below. To properly fulfill your request, please be sure to include your first, middle (if available), and last name, country of residence, physical address, valid email address and valid telephone number in the request.
- Austria, India, or Switzerland – [email protected]
- France – France Opt Out Request
- Germany – Germany Opt Out Request
- Italy – Italy Opt Out Request
- Spain – Spain Opt Out Request
If you reside in a country not listed above, please submit your opt out requests Acxiom Consumer International Rights Portal.
Acxiom does not collect “personal data” or “personal information” in all countries. In certain countries, Acxiom only collects and processes anonymous and/or aggregated information. You will be notified as part of our response to your request if the country for which you requested an opt out is limited to anonymous or aggregated data only.
Prior to Acxiom’s fulfillment of a “right to know” and as necessary in certain instances a “right to delete request from a consumer as described below, Acxiom will require a consumer first verify their identity through a third-party identity verification service at no cost to the consumer.
Acxiom’s Online Consumer Portal
For all “right to know” requests submitted by a consumer through Acxiom’s online consumer portal, the following information will be required for the identity verification process:
- First, Middle (if applicable), and Last Name
- Physical address
- Date of birth (MM/DD/YYYY)
- Valid email address (which will be used as the direct form of communication with you)
Please note that Acxiom takes the privacy and security of individuals, and the data that we maintain about them, seriously. Please be prepared to receive multiple emails from Acxiom as part of the verification process, and please note that some of those emails include a time limit for your response. Please allow plenty of time to complete the verification steps and to respond to all confirmation messages issued by Acxiom.
Telephone Requests
For all “right to know” access requests submitted through Acxiom’s toll-free telephone number, consumers will be required to provide the following information for the identity verification process:
- First, Middle (if applicable), and Last Name
- Physical address
- Date of birth
- Valid telephone number
- Valid email address (if available and would like content delivered via email)
For “right to know” access requests submitted through Acxiom’s toll-free telephone number, an Acxiom associate will call you to administer an identity authentication test to verify your identity.
If Acxiom is unable to successfully verify your identity, we will be unable to fulfill your requests to know. If we are unable to verify your identity, you will be notified and directed to see Acxiom’s privacy notice concerning our data collection, sale, and disclosure practices described in Acxiom’s US Products Privacy Notice.
You have the right to request that Acxiom disclose what personal information we collect, use, disclose, and sell or share about you. We call this your “right to know.” Consumers may request a consumer access report (“Consumer Access Report”) from Acxiom up to two times per twelve-month period.
Acxiom’s Online Consumer Portal
Upon successful identity verification as described above, to take advantage of your right to know, you may submit a request using our online consumer portal by visiting the Acxiom US Privacy Rights Portal. Upon receipt of your request via the online consumer portal, Acxiom will provide you with a “request ID” at the email address you submitted. Please retain this request ID, as we will use it to communicate with you throughout this process. We will also send you an additional email with instructions on how to complete your request through the online consumer portal. When completed, Acxiom will provide you with a Consumer Access Report that describes the personal information Acxiom has collected, sold, disclosed and/or shared about you in the last year. For requests to know received through an authorized agent, Acxiom will return the Consumer Access Report directly to the consumer.
Direct Mail and Telephone Requests
You can also submit your request for a Consumer Access Report by direct mail or telephone. Our telephone number is 1-877-774-2094. Our mailing address is:
Acxiom LLC
Consumer Care Advocate
Attention: Consumer Rights Requests
P.O. Box 2000
Conway, AR 72033
For “right to know” requests submitted through Acxiom’s toll-free telephone number, an Acxiom associate will call you to administer an identity authentication test to verify your identity as described in the Identify Verification Requirements and Instructions section. For right to know requests submitted by direct mail, Acxiom will require reasonable documentation to verify your identity.
If Acxiom is unable to successfully verify your identity, we will be unable to fulfill your request for a Consumer Access Report. If we are unable to verify your identity, you will be notified and directed to see Acxiom’s privacy notice concerning our data collection, sale, and disclosure practices described in Acxiom’s US Products Privacy Notice.
Acxiom’s Online Consumer Portal
To take advantage of your right to delete, you may submit a request using our online consumer portal by visiting the Acxiom US Privacy Rights Portal. Upon receipt of your request via the online consumer portal, Acxiom will provide you with a “request ID.”. Please retain this request ID, as we will use it to communicate with you throughout this process.
Direct Mail and Telephone Requests
You can also submit a deletion request by direct mail or telephone. Our telephone number is 1-877-774-2094. Our mailing address is:
Acxiom LLC
Consumer Care Advocate
Attention: Consumer Rights Requests
P.O. Box 2000
Conway, AR 72033
Appeals Process: Acxiom provides consumers a formal method for appealing Acxiom’s refusal to take action on a request for access, deletion, correction, opt-out, or any other right afforded by state privacy laws. An appeal may be submitted to Acxiom via the Acxiom Consumer Privacy Support Center. In order to access the online consumer portal to submit a request for an appeal, you will need to provide the following information as part of the request:
- The original request for action for which you are requesting an appeal (e.g., deletion, identity verification)
- Original request identification number assigned to your request within the online consumer portal communications issues
Certain laws require additional information be provided to consumers. For more information, please contact the Attorney General in your state of residence. Find your State’s Attorney General at: https://www.naag.org/find-my-ag/.
Other Privacy Related Questions: If you have other questions about Acxiom’s privacy information practices or products, or your rights under applicable US state privacy laws, please contact us at the Acxiom Consumer Privacy Support Center.
Acxiom will accept requests from third parties (“Authorized Agents”) on behalf of other consumers, regardless of the consumer or the Authorized Agent’s state of residence.
For the privacy and security of the consumer’s information, “requests to delete” and “right to know” requests submitted to Acxiom by an Authorized Agent may require a direct method of communication with the consumer, preferably a valid email address, to fulfill the request.
For the privacy and security of the consumer’s information, “requests to delete” and “right to know” requests submitted to Acxiom by an Authorized Agent will require a direct method of communication with the consumer, preferably a valid email address, to fulfill the request.
All requests from qualified Authorized Agents may be submitted by clicking on the Authorized Agent Portal.
In order to qualify as an Authorized Agent, businesses or individuals may be required to submit the following documentation:
If you are operating as a business, the following documentation may be required:
- Written authorization document that includes each consumer’s name, address, telephone number and valid email address, signed and dated by each consumer authorizing you, as the authorized agent, to act on behalf of each consumer in making the request, (*Proof of written consumer authorization for opt outs are generally not required, except upon request by Acxiom to confirm such authorization); and
- Valid email address for each consumer for Acxiom’s direct correspondence with each consumer
Acxiom reserves the right to request any of the above documentation upon request to validate authorization by the consumer.
If you are an individual and acting as an Authorized Agent on behalf of a consumer, the following documentation may be required to submit as part of the Authorized Agent verification process:
- Written authorization document that includes the consumer’s name, address, telephone number and valid email address, signed by the consumer authorizing you, as the Authorized Agent, to act on behalf of the consumer in making the request; or
- A “power of attorney” signed and dated by the consumer and notarized by a notary public naming you as the consumer’s authorized representative, which includes the consumer’s full name and physical address and the consumer’s month/year of birth.
- Unless you are acting as “power of attorney” for a consumer as described above, Acxiom will require a valid email address for the consumer for Acxiom’s direct correspondence with the consumer.
Acxiom reserves the right to request any of the above documentation upon request to validate authorization by the consumer.
Acxiom does not sell information about minors. Please see Acxiom’s privacy notice concerning Acxiom’s data collection, sale, disclosure and sharing practices described here. If you are a parent or guardian of a minor child under 16 and would like to make a request for a right to know or deletion on behalf of the minor child, the following documentation will be required to be provided to Acxiom as part of the initial verification process:
- The minor’s verification documents, which include any of the following:
- A certified copy of the minor’s birth certificate or adoption decree
- The Minor’s health insurance card (issued by the insurance company)
- Medicare/Medicaid are accepted
- The minor’s Social Security card
- Certified school record or transcript or home school notice of intent form that includes minor’s permanent address
- Proof of parental/guardianship identity document that matches the minor’s permanent residence, which includes one of the following:
- Minor’s court order establishing custody
- Minor’s order establishing guardianship
- Court issued parental responsibility (for example, court documents on file with presiding court)
- Current month’s utility bill with parent/guardian’s name and address shown
*For the safety and security of the minor child, no location information will be provided in any Consumer Access Report issued.
California consumers are entitled to make certain requests of covered businesses as described in the California Consumer Privacy Act of 2018, as amended by the California Privacy Rights Act (collectively the “CCPA”). The following instructions are provided to assist you or your authorized agent in making your request to Acxiom.
You have the right to request that a covered business not sell your personal information to third parties. To take advantage of your right to opt out, click US Consumer Opt Out. Acxiom will accept opt-out requests from consumers without the need for identity verification.
If you have any additional questions about exercising your right to opt out of the sale of your personal information, please contact us Acxiom Consumer Privacy Support Center.
You can also submit your request by mail or telephone. Our telephone number is 1-877-774-2094. Our mailing address is listed below. When submitting a request by mail or telephone, please be sure to include the following information:
- First, Middle (if applicable), and Last Name
- Physical address
- Valid telephone number
- Valid email address (if available)
Mailing Address:
Acxiom LLC
Consumer Care Advocate
CWY0301-026
Attention: Consumer Rights Requests
P.O. Box 2000
Conway, AR 72033
“Authorized Agents” may submit opt out requests on a consumer’s behalf. The Authorized Agent may do so through our online consumer portal found here.
Prior to Acxiom’s fulfillment of a “right to know” and as necessary in certain instances a “right to delete” request from a California consumer as described below, Acxiom will require a consumer first verify their identity through a third-party identity verification service at no cost to the consumer.
Acxiom’s Online Consumer Portal
For all “right to know” and “right to delete” requests submitted by a consumer through Acxiom’s online consumer portal, the following information will be required:
- First, Middle (if applicable), and Last Name
- Physical address
- Date of birth (MM/DD/YYYY)
- Valid email address (which will be used as the direct form of communication with you)
Please note that Acxiom takes the privacy and security of individuals, and the data that we maintain about them, seriously. Please be prepared to receive multiple emails from Acxiom as part of the verification process, and please note that some of those emails include a time limit for your response. Please allow plenty of time to complete the verification steps and to respond to all confirmation messages issued by Acxiom.
Telephone Requests
For all “right to know” access requests submitted through Acxiom’s toll-free telephone number, consumers will be required to provide the following information:
- First, Middle (if applicable), and Last Name
- Physical address
- Date of birth (MM/DD/YYYY)
- Valid telephone number
- Valid email address (if available and would like content delivered via email)
For “right to know” access requests submitted through Acxiom’s toll-free telephone number, an Acxiom associate will call you to administer an identity authentication test to verify your identity.
If Acxiom is unable to successfully verify your identity, we will be unable to fulfill your requests to know or for deletion. If we are unable to verify your identity, you will be notified and directed to see Acxiom’s privacy notice concerning our data collection, sale, and disclosure practices described in Acxiom’s US Products Privacy Notice.
You have the right to request that Acxiom disclose what personal information we collect, use, disclose, and sell or share about you. We call this your “right to know.” California consumers may request a consumer access report (“Consumer Access Report”) from Acxiom up to two times in a twelve-month period.
Acxiom’s Online Consumer Portal
Upon successful identity verification as described above, to take advantage of your right to know, you may submit a request using our online consumer portal by visiting the Acxiom US Privacy Rights Portal. Upon receipt of your request via the online consumer portal, Acxiom will provide you with a “request ID” at the email address you submitted. Please retain this request ID, as we will use it to communicate with you throughout this process. We will also send you an additional email with instructions on how to complete your request through the online consumer portal. When completed, Acxiom will provide you with a Consumer Access Report that describes the personal information Acxiom has collected, sold, disclosed and/or shared about you in the last year. For requests to know received through an authorized agent, Acxiom will return the Consumer Access Report directly to the consumer.
Direct Mail and Telephone Requests
You can also submit your request for a Consumer Access Report by direct mail or telephone. Our telephone number is 1-877-774-2094. Our mailing address is:
Acxiom LLC
Consumer Care Advocate
CWY0301-026
Attention: Consumer Rights Requests
P.O. Box 2000
Conway, AR 72033
For “right to know” requests submitted through Acxiom’s toll-free telephone number, an Acxiom associate will call you to administer an identity authentication test to verify your identity as described in the Identify Verification Requirements and Instructions section. For right to know requests submitted by direct mail, Acxiom will require reasonable documentation to verify your identity.
If Acxiom is unable to successfully verify your identity, we will be unable to fulfill your request for a Consumer Access Report. If we are unable to verify your identity, you will be notified and directed to see Acxiom’s privacy notice concerning our data collection, sale, and disclosure practices described in Acxiom’s US Products Privacy Notice.
Pursuant to the CCPA, you have the right to request correction or deletion of your personal information Acxiom has collected about you. As permitted by regulation, Acxiom will treat correction requests as a request to delete.
Acxiom’s Online Consumer Portal
To take advantage of your right to delete, you may submit a request using our online consumer portal by visiting the Acxiom US Privacy Rights Portal. Upon receipt of your request via the online consumer portal, Acxiom will provide you with a “request ID.”. Please retain this request ID, as we will use it to communicate with you throughout this process.
Direct Mail and Telephone Requests
You can also submit your request for correction or deletion by direct mail or telephone. Our telephone number is 1-877-774-2094. Our mailing address is:
Acxiom LLC
Consumer Care Advocate
CWY0301-026
Attention: Consumer Rights Requests
P.O. Box 2000
Conway, AR 72033
Pursuant to the CCPA, California consumers have a right to request a business limit the use of “sensitive personal information” about them that Acxiom has collected or maintained. “Sensitive personal information” includes (1) (A) A consumer’s social security, driver’s license, state identification card, or passport number; (B) A consumer’s account log-in, financial account, debit card, or credit card number in combination with any required security or access code, password, or credentials allowing access to an account; (C) A consumer’s precise geolocation (1850 ft radius); (D) A consumer’s racial or ethnic origin, religious or philosophical beliefs, or union membership; (E) The contents of a consumer’s mail, email, and text messages unless the business is the intended recipient of the communication; (F) A consumer’s genetic data. (2)(A) The processing of biometric information for the purpose of uniquely identifying a consumer; (B) Personal information collected and analyzed concerning a consumer’s health; and (C) Personal information collected and analyzed concerning a consumer’s sex life or sexual orientation. Acxiom will treat a request to limit our use of your sensitive personal information as a request to delete.
Acxiom’s Online Consumer Portal
To take advantage of your right to limit Acxiom’s use of your sensitive personal information, you may submit a request via our US Privacy Rights Portal.
Direct Mail and Telephone Requests
You can also submit your correction/deletion request by direct mail or telephone. Our telephone number is 1-877-774-2094. Our mailing address is listed below. When submitting a request by mail or telephone, please be sure to include the following information:
- First, Middle (if applicable), and Last Name
- Physical address
- Valid telephone number
- Valid email address (if available and would like content delivered via email)
Mailing Address:
Acxiom LLC
Consumer Care Advocate
CWY0301-026
Attention: Consumer Rights Requests
P.O. Box 2000
Conway, AR 72033
Information for California Consumers:
You may also contact the California Attorney General (https://www.oag.ca.gov), or the California Privacy Protection Agency (https://www.cppa.ca.gov), for more information.
The CCPA allows California consumers to use “Authorized Agents” to submit requests to Acxiom on their behalf.
For the privacy and security of the consumer’s information, “requests to delete” and “right to know” requests submitted to Acxiom by an Authorized Agent may require a direct method of communication with the consumer, preferably a valid email address, to fulfill the request.
All requests from qualified Authorized Agents may be submitted on Acxiom’s Authorized Agent Portal.
Authorized Agent Verification Requirements
In order to qualify as an Authorized Agent, businesses or individuals will be required to submit the following documentation:
If you are operating as a business, the following documentation may be required:
- Written authorization document that includes each consumer’s name, address, telephone number and valid email address, signed and dated by each consumer authorizing you, as the authorized agent, to act on behalf of each consumer in making the request, (*Proof of written consumer authorization for opt outs are generally not required, except upon request by Acxiom to confirm such authorization); and
- Valid email address for each consumer for Acxiom’s direct correspondence with each consumer *
Acxiom reserves the right to request any of the above documentation upon request to validate authorization by the consumer.
If you are an individual and acting as an Authorized Agent on behalf of a consumer, the following documentation may be required as part of the Authorized Agent verification process:
- Written authorization document that includes the consumer’s name, address, telephone number and valid email address, signed by the consumer authorizing you, as the authorized agent, to act on behalf of the consumer in making the request; or
- A “power of attorney” signed and dated by the consumer and notarized by a notary public naming you as the consumer’s authorized representative, which includes the consumer’s full name and physical address and the consumer’s month/year of birth.
- Unless you are acting as “power of attorney” for a consumer as described above, Acxiom will require a valid email address for the consumer for Acxiom’s direct correspondence with the consumer.
Acxiom reserves the right to request any of the above documentation upon request to validate authorization by the consumer.
Acxiom does not sell information about minors. Please see Acxiom’s privacy notice concerning Acxiom’s data collection, sale, disclosure and sharing practices described here. If you are a parent or guardian of a minor child under 16 and would like to make a request for a right to know or deletion on behalf of the minor child, the following documentation will be required:
- The minor’s verification documents, which include any of the following:
- A certified copy of the minor’s birth certificate or adoption decree
- The Minor’s health insurance card (issued by the insurance company)
- Medicare/Medicaid are accepted
- The minor’s Social Security card
- Certified school record or transcript or home school notice of intent form that includes minor’s permanent address
- Proof of parental/guardianship identity document that matches the minor’s permanent residence, which includes one of the following:
- Minor’s court order establishing custody
- Minor’s order establishing guardianship
- Court issued parental responsibility (for example, court documents on file with presiding court)
- Current month’s utility bill with parent/guardian’s name and address shown
*For the safety and security of the minor child, no location information will be provided in any Consumer Access Report issued.
For more information, please visit Acxiom’s US Products Privacy Notice.
Effective Date: December 31, 2024
