Build a unified, intelligent digital marketing engine
Supercharge your media performance with Acxiom and Google Marketing Platform
Struggling to optimize media and channel spend?
Siloed data, fragmented workflows, and scattered insights are holding back your marketing performance. Harness the power of GMP with Acxiom’s expertise to:
Run smarter campaigns
across search, display, and video—all in one platform
Unify data and workflows
by integrating adtech, martech, and cloud strategies
Optimize spend
with holistic customer insights and advanced analytics
Upskill your team and accelerate ROI
with expert onboarding, training, and support
Google Marketing Platform Reseller
GMP is an enterprise ecosystem for buying, measuring, and optimizing media across Google and beyond. Loved for its easy integration, built-in AI and automation, and unified access to premium inventory and measurement, GMP is the smart choice for modern marketers. Built-in tools enable:
Buying and optimizing media cross display video and search
Widening your measured data and empowering better business decisions
Request a GMP assessment
Run smarter campaigns, unify data and workflows, and accelerate ROI
Request your assessmentWe help you maximize value from your GMP investment
With 2,300+ trained experts globally, Acxiom offers end-to-end services with a flexible approach that helps you:
Architect for Success
We partner with top martech platforms to help you review tools, plan data collection, share data securely, measure reliably, integrate systems, activate first-party data, and assess growth opportunities.
Analyze for Better Decisions
With deep media and retail media expertise, we help you test ideas, measure performance without cookies, analyze site data, and plan your next move.
Activate Fast for Growth
Using Google Cloud accelerators, we enable fast activation through behavior forecasting, personalized experiences, platform training, walled garden optimization, first-party data use, and dynamic content management.
C A S E S T U D Y
Driving Deposits with Value-Based Bidding
A top investment client was optimizing for account sign-ups – but not deposits, their most significant KPI. Using GMP, they shifted to a value-based approach.
Learn how Acxiom helped this brand leverage GMP to increase growth and drive operational efficiencies.
Results
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lift in average deposits
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lower cost per deposit
Is your Google Marketing Platform meeting your goals?
Acxiom offers an assessment of your GMP environment
In 3-4 weeks, we’ll help you:
- Define your future-state marketing goals, key use cases, and blockers
- Evaluate your GMP setup – workflows, configurations, and capabilities – against those goals
What You’ll Receive:
A gap analysis comparing your current state to your desired future state
