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Consumer data that maximizes your brand’s full potential

Deepen your understanding and engage people more effectively with the industry’s highest-quality, #1 performing consumer data.

Consumer data that maximizes your brand’s full potential

Unparalleled scale, accuracy and access

For nearly six decades, our best-in-class consumer data and enrichment offerings have provided brands the richest insights available. Acxiom data is always ethically sourced, the most expansive in the market, and connected to the full marketing ecosystem.

  • 300M+
    digitally addressable US consumers
  • 10K+
    unique consumer attributes
  • 36
    markets covered globally
  • 2.6 Billion
    Reachable people covering 68% of the digital population worldwide

Enhance your brand’s personalization with third-party data

Third-party data offers unique insights into people’s attitudes, behaviors and preferences that enable brands to understand what is relevant and timely to a given audience, and in the end, deliver more magic moments that build and strengthen relationships.

Acxiom Provides the Data Foundation for the World's Best Marketers

The industry’s #1 performing consumer data

Our experts can help you solve your toughest data challenges.

Why Acxiom data?

Recognized gold standard 

InfoBase provides accurate consumer insights to help brands engage people anywhere and everywhere with precision.

Smart segmentation

Personicx segments offer brands predictive power across a wide spectrum of lifestyle and behavioral insights for more fine-tuned, relevant marketing. 

Comprehensive and expertly crafted

Unmatched and persistent, our data sourcing and data curation help develop the most powerful audience insights available.

Real people and households 

Acxiom’s data – tied to our Real ID – is built on ethically sourced, real-world data, not proxies, to drive greater performance. 

We are all complex and multifaceted

If you want to relevantly connect with people across channels, you need to understand the full picture. Powering our entire portfolio, Real ID helps brands clean and connect data to elevate overall quality and accuracy.

Attributes that illuminate 

With over 10K unique attributes and thousands of pre-built audiences connected across the marketing ecosystem, you can activate high-performing campaigns anywhere. 

Demographic
Marital status, age, education level

Socioeconomic
Income and wealth indicators

Behavorial
Retail buying, brand preferences

Interests
Culture, sports, travel, and more

Attitudinal
Sentiment, opinions, and motivations

Financial
Banking and transactional data

Health
Patient and healthcare provider insights

Explore pre built audiences

From Game Day to Back to School, our seasonal data packages make it easy to reach audiences with specific propensities at the moment when they are likely considering a purchase. Or create your own data package to meet your needs.    

Solve your toughest data challenges