Direct integration offers a privacy-first solution to reach the right audiences across touchpoints at scale
Acxiom, the customer intelligence company, today announced its global integration with Amazon Ads to make its audience insights available to advertisers via Amazon DSP. As a result, brand advertisers have more ways to reach customers in relevant ways across Amazon’s stores and beyond based on their affinities. This integration is live in the United States, United Kingdom, and Germany, with Canada and Australia soon to follow.
“Today’s consumers expect brand interactions to be highly relevant, meaningful, and valuable,” said Eugene Becker, EVP and GM of Global Data and Identity at Acxiom. “But creating a deep customer connection requires a holistic view of how consumers interact, communicate, consume, transact, and explore. That’s where our work with Amazon Ads comes in. We have leading insights. Combined with Amazon Ads first-party shopping and streaming signals, we can create a distinct, unified privacy-first customer view for brands’ Amazon DSP campaigns. With this understanding, advertisers can effectively deliver the connected, customized brand experience people are craving, with respect and relevancy.”
Through the Acxiom and Amazon DSP direct integration, marketers can also expect to:
- Collaborate with Acxiom’s dedicated Data Guru team to build custom audiences and receive free recommendations based on campaign goals
- Seamlessly push audiences from Acxiom’s Audience Cloud to Amazon DSP, ready to activate for campaigns within 48 hours or less
- Programmatically serve highly relevant ads to audiences on Amazon sites and devices, including Amazon.com, FireTV, and Twitch, as well as third-party exchanges
- Optimize ad spend and ROI based on these combined signals
“As third-party ad identifiers become less available, advertisers are seeking new ways to understand and communicate with their customers,” said Martin Wexler, Senior Vice President, Channel Partnerships at Acxiom. “Our integration provides deep audience insight combined with Amazon Ads first party insights to help Amazon DSP customers to supercharge campaign performance. This solid strategy achieves outsized business results today and will continue to do so long after cookies, and other IDs, are phased out.”
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About Acxiom
Acxiom partners with the world’s leading brands to create customer intelligence, enabling data-driven marketing experiences that generate value for people and for brands. The experts in identity, the ethical use of data, cloud-first customer data management, and analytics solutions, Acxiom makes the complex marketing ecosystem work, applying customer intelligence wherever brands and customers meet. By helping brands genuinely understand people, Acxiom enables experiences so relevant and respectful, people are willing to explore new brands and stay loyal to those they love. For more than 50 years, Acxiom has improved clients’ customer acquisition, growth, and retention. With locations in the US, UK, China, Poland, and Germany, Acxiom is a registered trademark of Acxiom LLC and is part of The Interpublic Group of Companies, Inc. (IPG). For more information, visit Acxiom.com.
