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A World Without Sports

Created at April 20th, 2020

One of the biggest impacts of the necessary social distancing is no live sports on TV. Are they watching Tiger King or HGTV? Data Guru Linda Harrison shares where and how to capture sports fans as they shift their viewing to other channels.

Linda Harrison

Senior Consultant

With more than three decades of experience in addressable advertising, Linda Harrison is Senior Director of Email Strategy for Acxiom. She and her team work with clients across a broad array of industries to build and deploy effective email acquisition strategies and campaigns that produce lift across multiple channels.

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