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2024 Consumer Brands Executive Summit

Key Takeaways

2024 Consumer Brands Executive Summit

Futureproof Yourself: Innovate and Thrive in Time of Uncertainty

Crystal Washington, Technology Strategist & Futurist

  • “They were waiting to be told what to do”: Are you waiting for instructions on how to proceed? Who are you waiting for? Whomever that is is likely making as good a guess as you could. Get moving!
  • “Those who lived during the Renaissance did not know it”: We are, without a doubt, living in a Renaissance. Instead of trying to survive it, figure out how to thrive in it. It is a remarkable time. We should behave that way.
  • “You will never be caught up again”: Things are changing faster than ever before. Give up the illusion of getting caught up. You must give more of your focus to thinking about the future and the potential impacts.

The Future in Future Focused

Marketing Trends & CX Predictions

Tate Olinghouse, Chief Revenue Officer, Acxiom

  • Predictive Personalization: This trend really jumps out for us. If we can deliver on the promise of predictive personalization, we will be consistently more relevant. We will fulfill the promise we give to the customer when they trust us with their data.

Consumer Brands Summit: What Acxiom is Hearing on the Ground

  • Melanie Gerik, Industry Partner (Retail & Consumer Goods), Acxiom;
  • John Tusa, Industry Partner (Communications & Media), Acxiom;
  • Mike Wagner, Industry Partner (Mobility & Destinations), Acxiom

Trends across Industries: Learning about and leveraging trends across industries is now expected. Not too long ago our clients would not listen if we did not have 10 years’ experience in their industry. Now they will not listen unless we have cross-industry experience.

Watch the multi-part session:

  1. What Acxiom is Hearing on the Ground
  2. What Future Trends Are You Excited About
  3. What Future Trends Keeps You Up At Night?
  4. How Have The Expectation of the Consumer Changed?

Consumer Brands Summit: Privacy Trends: Complying Today, Preparing for Tomorrow, and Putting AI in the Right Perspective

  • John Watkins, COO & Head of Acxiom;
  • Jordan Abbott, Chief Privacy Officer, Acxiom 

Start with What’s Right: The privacy and compliance landscape is ever-changing, inconsistent, and only getting worse. If you guide yourself by what’s right, you will be better able to navigate the legal and regulatory mess. This principle is behind Acxiom legacy of “ethical customer intelligence”.

Watch the sessions:

Future Focused First Principles

Consumer Brands Summit: The 4 Pillars of Customer Intelligence

  • Melanie Gerik, Industry Partner (Retail & Consumer Goods), Acxiom

Data Platforms Good, Insights Meh: Most companies who understand the importance of customer intelligence are in decent shape in terms of their data platform, but are far behind in extracting intelligence. Extracting insight and value is critical to drive outcomes. 

Identity: Important Today and Essential Tomorrow

  • Kyle Hollaway, Head of Global Identity, Acxiom;
  • Josh Cappello, Client Partner, Acxiom

Thank You Cookie Deprecation: Google’s actions have highlighted the need and strength of first-party graphs. It is shifting the identity space away from probabilistic to deterministic matching. The future of identity is stronger than ever.

CX is Not CX Without Activation

  • Mike Danley, Senior Solution Strategist, Acxiom

Pragmatic Architecture & Solution Consulting: Without pragmatic architecture and solution consulting, you will not get value from your mess of data, process, and technology. This was the additive lesson after Mike walked us through how activation (touchpoint integration) is moving towards deterministic like identity. 

Watch the session:

Consumer Brands Summit: Building the Foundation for Integrated Marketing and AI

  • Bruce Biegel, Senior Managing Partner, Winterberry Group

Hybrid is Here to Stay: The promised land of one consolidated Data of Record (DOR) is unrealistic. There are many forces, including cloud usage costs, reinforcing that a hybrid solution is where most companies will land.

Partnerships & Future Focused

The Ecosystem Economy Evolution: What It Is and Why It Matters

  • Steve Schmith, Industry Strategist & Client Partner, Acxiom

The Ecosystem Future: It is nearly every brand’s future. It is Acxiom’s future. What is each brand’s role? What is Acxiom’s role? All brands will need the data, identity, insights, and activation that make this promised land of connected customer experiences possible. 

Consumer Brands Summit: Adobe Real-Time CDP Customer Acquisition in a Cookieless World

  • Nina Caruso, Real-time CDP Senior product Marketing Manager, Adobe;
  • Justin Wolfe, CDP Consulting Leader, Acxiom
  • Faster Together: If you select the right partner, you can move much fast. Each partner can focus on what they do best. Speed is the critical success factor of marketing.
  • Audience & Content are Merging: AI and especially Gen AI means that data and creative finally live together. Does your AdTech + MarTech stack support it? Adobe & Acxiom are partnering to support it.

In Closing

The digital transformation explosion and emerging AI trends are blurring the lines between industries and creating an ecosystem of data and complementary business relationships that create opportunities to deliver seamless, data-driven experiences people crave. To drive growth and master the customer intelligence needed to differentiate and take advantage of the digital age, brands need to have the right tools, technologies, and partners.  This exclusive event brough together a forum of experts to talk about everything from AI and CX to picking the right partners to help shape your brands future.