Dreamforce 2025 has concluded, but its impact continues to resonate across the industry — from Metallica’s Dreamfest performance to the practical applications of AI demonstrated throughout the event.
Beyond the typical conference experience, this year’s Dreamforce showcased how AI and human capability are advancing together in measurable ways. At Acxiom, we’re focused on helping our clients turn these innovations into documented positive results.
AI designed to enhance human capability
The most valuable question isn’t what AI can do but how organizations can implement it effectively. Throughout the Salesforce ecosystem, the evidence points to one approach: deploying AI models that enhance human capabilities rather than attempting to replace them.
Salesforce’s Agentforce platform is transforming enterprise operations with validated workflows, standardized processes, and measurable outcomes. It represents a practical evolution in human-AI collaboration built on governance, efficiency, and documented performance.
Agentforce: documented implementation
Agentforce now supports more than 1.5 million customer service interactions across the Salesforce ecosystem, demonstrating scale in real-world applications.
Built on Salesforce’s data foundation, Agentforce 360 integrates key business functions – sales, service, marketing, commerce, IT, and operations – through a connected layer of AI agents with validated controls.
Powered by Anthropic’s Claude, Agentforce 360 provides regulated industries – including healthcare, financial services, and cybersecurity – with implementation frameworks that meet compliance requirements.
Each agent operates with contextual awareness and data-driven insights, handling routine tasks so teams can focus on higher-value activities – delivering AI at enterprise scale with measurable results.
Beyond automation: practical applications
Following cloud computing, mobile technology, and predictive analytics, the current phase of AI development focuses on practical implementation..
Organizations across industries are applying these capabilities to standardize workflows:
- Field technicians use Agentforce to analyze diagnostic data and implement repairs with greater precision
- Marketing teams design customer journeys with measurable optimization
- Sales organizations access contextual insights at critical decision points
- Service representatives resolve complex issues with evidence-based guidance
The outcome: More efficient operations, faster resolution times, and improved customer experiences – all with documented results.
Governance at the foundation
AI requires structured oversight, which is why Salesforce’s enterprise implementation begins with governance, data management, and compliance frameworks.
With Agentforce Command Center, organizations monitor AI activities, and model performance and compliance standards in real time. Each recommendation includes documentation, audit trails, and alignment with established business rules.
When AI is implemented with appropriate controls, it becomes a valuable enterprise asset.
From concept to implementation
The gap between consumer AI experiences and enterprise implementation is closing rapidly through structured approaches.
By integrating Agentforce 360 across its product ecosystem – Service Cloud, Tableau, MuleSoft, and Slack — Salesforce is delivering industry-specific AI capabilities with documented integration paths.
Inside Agentforce 360
Agentforce 360 operates as an integrated platform with four core components:
- Agentforce 360 Platform: The foundation system, featuring conversational interfaces, reasoning frameworks for accuracy and control, and voice capabilities
- Data 360 (formerly Data Cloud): The contextual engine, with tools like Intelligent Context and Tableau Semantics to structure data into actionable formats
- Customer 360 Apps: The operational framework spanning sales, service, marketing, and operations – now enhanced with AI agents that process customer information and workflows
- Slack: The collaboration environment where teams and AI systems work together, connecting knowledge resources, actions, and data
Through its partner marketplace, organizations are extending Agentforce 360 with industry-specific implementations and services.
Measured results
Acxiom demonstrated Agentforce implementations with clients, including JPW and Montway, at Dreamforce, showcasing practical AI solutions. Our session with Trane Technologies examined its transition from traditional B2B operations to D2C capabilities and its structured approach to AI implementation. We also highlighted field service applications that improve operational efficiency and enhance customer experiences.
These presentations illustrated how Acxiom and Agentforce help organizations implement AI across Salesforce environments, turning strategic objectives into operational capabilities.
The future of work: human-centered
AI complements rather than replaces human judgment, creativity, and relationship skills.
The enterprise AI approach remains fundamentally human-centered. It provides teams with more capacity for problem-solving, customer engagement, and innovation. This isn’t speculative; it’s the foundation for measurable performance improvement.
Marc Benioff, Chair and CEO at Salesforce, noted: “We’re entering the age of the Agentic Enterprise – where AI elevates human potential like never before. Agentforce 360 connects humans, agents, and data on one trusted platform, helping every employee and every company achieve more than they ever thought possible.”
Agentforce & Acxiom: implementation framework
Acxiom has established expertise in enterprise data management. Through our Salesforce practice, we combine structured data governance with Salesforce’s Agentforce platform to enhance performance across all Salesforce clouds. Together, we help organizations deliver more effective, efficient, and personalized customer experiences.
Whether you’re beginning your AI implementation or scaling existing capabilities, Acxiom provides the expertise and frameworks to proceed with confidence.
The evolution of enterprise work is underway. Let’s discuss how Agentforce and Acxiom can help your organization improve efficiency, enhance operations, and strengthen customer relationships.
