This episode of Retail Shift is all about CCPA readiness, data privacy and ethics. The California Consumer Privacy Act (CCPA) is effective January 1, 2020. This new regulation will have profound implications on the advertising industry. Taking pieces from Europe’s General Data Protection Regulation (GDPR), CCPA is the United States’ first step in regulating consumer access and control of personal data. Today’s guest, Jordan Abbott, Acxiom’s Chief Data Ethics Officer, is on the forefront of data privacy and ethics legislation, helping legislators understand the value the advertising and marketing industry delivers and how the marketing ecosystem works.