In the era of customer-centricity, businesses strive to provide personalized experiences that resonate with customers and prospects. The growing adoption of AI in personalized marketing highlights the crucial role of accurate, timely, accessible, and comprehensive data to fuel this level of personalization. To achieve a unified customer view, organizations need to leverage powerful tools that enable deep, customer insights and seamless engagement across multiple touchpoints. Additionally, they need to continuously harness the power of A.I. to iteratively optimize campaign performance.  Let’s explore the business value of combining two leading platforms: Salesforce Marketing Cloud (SFMC) Personalization and Acxiom Real ID™. By harnessing the synergy between these solutions, businesses can unlock unparalleled personalization capabilities and drive impactful results.

Acxiom Real ID™: Unleashing Comprehensive Customer Understanding

Acxiom Real ID™ specializes in aggregating and analyzing customer data from many sources to build a comprehensive, accurate, and persistent view of individual identities. By combining demographic, behavioral, and transactional data, Acxiom Real ID™ enables businesses to gain a deep understanding of their customers’ and prospects’ preferences, interests, and affinities.

The true power of Acxiom Real ID™ lies in its ability to resolve identities across multiple channels and devices. It creates a unified customer view, eliminating data silos and ensuring consistent personalization regardless of the touchpoint. With this unified understanding, businesses can create highly personalized experiences that seamlessly follow people throughout their buying journey, increasing engagement, brand affinity, and revenue.

SFMC Personalization: Elevating Customer Engagement

SFMC Personalization is a robust platform that enables businesses to create tailored marketing campaigns across various channels. SFMC Personalization empowers organizations to understand customer preferences, behavior patterns, and purchase history, allowing them to deliver highly personalized experiences.

Through SFMC Personalization, businesses can engage their customer base by creating targeted messaging – web, email, and other channels – that resonates with people. The platform’s automation capabilities enable the delivery of personalized content, offers, and recommendations at scale, fostering deeper engagement and driving customer loyalty. SFMC Personalization also provides detailed analytics and reporting, allowing organizations to measure the effectiveness of their personalized campaigns and refine their strategies accordingly.

Business Value Unleashed

When Salesforce Marketing Cloud Personalization and Acxiom Real ID™ are combined, businesses can unlock a host of synergistic benefits:

1. Enhanced Customer Insights: The integration of SFMC Personalization and Acxiom Real ID™ allows businesses to leverage rich customer data from both platforms. This comprehensive understanding of people enables organizations to deliver hyper-personalized experiences that align with individual preferences, increasing relevance and engagement.

2. Seamless Omnichannel Personalization: By leveraging Acxiom Real ID™’s unified customer view, businesses can ensure consistent and personalized experiences across various channels, including email, social media, websites, and mobile apps. This seamless omnichannel personalization helps organizations maintain a cohesive brand presence and strengthen customer relationships.

3. Optimized Campaign Performance: The combination of these platforms empowers organizations to create highly targeted and relevant marketing campaigns. By leveraging SFMC Personalization’s automation capabilities and Acxiom Real ID™’s comprehensive insights, businesses can optimize campaign performance, increase conversion rates, and maximize ROI.

4. Continuous Improvement: The integration of SFMC Personalization and Acxiom Real ID™ provides businesses with robust analytics and reporting capabilities. This enables organizations to gain valuable insights into campaign effectiveness, customer behavior, and preferences, facilitating data-driven decision-making and continuous improvement of personalization strategies.

In Summary

The unified power of Salesforce Marketing Cloud Personalization and Acxiom Real ID™ unlocks unparalleled personalization capabilities. Acxiom and Salesforce work together seamlessly, giving organizations comprehensive customer insights and the ability to deliver seamless omnichannel experiences while optimizing campaign performance, and continuously refining their personalization strategies. In today’s hyper-competitive market, this partnership allows for data-centric A.I. that’s a game changer, enabling businesses to forge stronger relationships, drive loyalty, and achieve sustainable growth.