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Unveiling Acxiom’s Dynamic Presence at Dreamforce 2023: A Triumph of Collaboration, Data Leadership, and AI Transformation

  • Jeff vonSeldeneck

    Jeff vonSeldeneck

    Vice President of Growth

Created at August 23rd, 2023

The anticipation is building as Dreamforce 2023 draws closer. Amid the bustling excitement and anticipation, one company stands out as a true trailblazer: Acxiom. With its strategic partnerships, data expertise, and AI prowess, Acxiom is poised to make a lasting impact on this year’s Dreamforce.

1) A Symphony of Partnerships: Acxiom, RafterOne, and MRM

Acxiom is joining forces with RafterOne and MRM, its sister companies, to showcase the power of synergy. RafterOne’s commerce, sales and service expertise and MRM’s creative strategies perfectly complement Acxiom’s data-driven marketing cloud and data cloud expertise. Together, they are set to demonstrate the seamless integration of data, marketing, and creativity, emphasizing the importance of a holistic approach.

The partnership isn’t just about showcasing capabilities; it’s about delivering tangible results for businesses. By leveraging RafterOne’s targeting capabilities, MRM’s creative capabilities, and Acxiom’s data capabilities, attendees will witness how this triad can elevate customer engagement, drive growth, and foster brand loyalty. The joint presence at Dreamforce will be showcased to help drive alignment of our vision with your business goals.

2) Data Cloud Leadership: Harnessing the Power of Data

At the heart of Acxiom’s market dominance is its deep-rooted experience with data. As a Salesforce Data Cloud leader, Acxiom understands that data is the foundation of modern business and technological innovations. Through its advanced data management solutions, Acxiom transforms raw data into invaluable insights, enabling companies to make informed decisions with unrivaled precision.

In a world where data is abundant but often underutilized or misunderstood, Acxiom stands as a guiding light. Our ability to aggregate, analyze, and interpret data across diverse sources empowers organizations to identify hidden patterns, predict market trends, and personalize customer experiences. At Dreamforce, Acxiom will showcase its prowess in curating data ecosystems.

3) AI’s Resonance in the Salesforce Ecosystem

As AI continues to redefine industries, its impact on the Salesforce ecosystem is undeniable. Acxiom recognizes this seismic shift and has seamlessly integrated AI into its suite of offerings. From predictive analytics that empower sales teams to anticipate customers’ needs, to chatbots that provide instant and personalized support, Acxiom’s AI-powered solutions are a testament to the convergence of technology and customer-centricity.

At Dreamforce, Acxiom will illustrate how AI is shaping the future of customer relationship management. Attendees will witness real-world examples of how AI optimizes marketing campaigns, streamlines sales processes, and enhances customer experiences. As AI becomes an integral part of business operations, Acxiom’s presence serves as a blueprint for organizations striving to leverage AI’s transformative potential.

In Conclusion: A Resounding Impact

Dreamforce 2023 promises to be a grand stage for showcasing innovation, collaboration, and technological advancement. Acxiom’s presence is set to shine brightly, illuminating the path forward for businesses eager to harness the power of AI. In an era where data is king and AI is the driving force behind innovation, Acxiom stands tall as an enterprise with real-world AI experience.

Join us at House of Shields – space is limited so please RSVP today.

Jeff vonSeldeneck

Vice President of Growth

Jeff vonSeldeneck, Vice President of Growth for the Salesforce practice, has a 14-year history of maximizing his clients’ Salesforce investments. Jeff focuses on optimizing current Salesforce Marketing Cloud platforms and helping clients add new components such as Personalization and Data Cloud. During his career, Jeff has been through hundreds of full Marketing Cloud implementations with Fortune 2000 clients and consults across various industries.

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