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What Blind Dates and Anonymous Audiences Have in Common

Jeff Wingfield Last Updated May 28th, 2020
What Blind Dates and Anonymous Audiences Have in Common

Internet dating and digital advertising actually have the same end goal: finding the right person. For advertising, it’s the right person who is interested in and has the capacity to buy an advertiser’s product or service. Today’s challenge is that many audiences are anonymous. Jeff Wingfield explains how data can bring anonymous audiences to life by building a snapshot of behaviors and interest that lets advertisers deliver a relevant experience.

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