One is among the world’s most innovative software and digital marketing companies. The other is among the world’s most trusted customer intelligence experts. One is 41-years-smart, the other, 54. Both were founded by wily IT veterans based on their deep respect for the positive potential of technology. Both have earned years of industry recognition for patented solutions, being best workplaces, diversity, and the responsible use of technology.
When it comes to relationships, we’re a really good match. But there’s a lot more to the Adobe + Acxiom equation than looking good together on the red carpet.
I’ll explain, but first, why is a “good match” important? Our recent martech success research reveals the answers. To ensure success, brands must select martech service partners that:
- Trust each other and have a demonstrable technical relationship, shared recipes – if you will – that prove 1 + 1 = 3.
- Tailor their joint practice to each brand’s individual needs and use cases.
- Are tandemly transparent about potential challenges and the measures in place to prevent issues from occurring.
- Are both trusted sources of continual, coordinated support across the lifecycle of your project.
Adobe and Acxiom have a longstanding, productive alliance that checks these boxes. And for brands that must prove to people they understand them, that’s a winning combination. When brands understand people, the conversations and experiences between the two are always better. Better conversations and experiences build trust. And people love to buy from brands they trust.
Adobe’s Experience Platform brings the vision of a deeper, interconnected customer experience ecosystem to life. Acxiom, based on certifications, references, and specializations, is one of only a handful of Platinum Solution Partners for Adobe Experience Platform. This partnership, focused on data-driven customer journeys and insights, enables our joint clients to utilize Acxiom’s expertise to: (1) optimize the value of Adobe technology; (2) accelerate the proliferation of use cases; (3) drive enhanced adoption; and (4) reduce time to value across the enterprise.
Adobe Experience Platform streamlines acting on real-time customer interests and lifestyles and provides an open, extensible architecture that enables personalized experiences at scale. Acxiom provides end-to-end services for brands using the Adobe platform, from deep discovery and strategy development to implementation and activation to day-to-day optimization –practices based on decades of successful integrations and a deep knowledge of data, identity, analytics, and data privacy.
And that’s the bonus: by leveraging Acxiom’s services expertise integrated with the Adobe platform, brands also capitalize on the added value of Acxiom’s data enhancement for demographics and buying behaviors, cross-channel identity management, and the most up-to-date security and compliance practices. The customer experience journey becomes more complete, more thorough, as illustrated for one example use case, for customer data platform, in the diagram below.
Together, Adobe and Acxiom deliver business value at every step in your customers’ journey with your brand, including next best action recommendations with the right message at the right time through the right channel, improving overall customer experience and engagement, and driving increased trust and loyalty.
Trust and loyalty? That’s what builds strong relationships between technology innovators AND between brands and people … people looking for brands that understand them … brands they can love.
Do you need more customers? Read this blog to learn about five acquisition use cases that Acxiom’s identity and data and Adobe’s Real-time CDP can power today.
