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Automotive Engagement: Achieving 4x Typical CTR for Facebook

Enabling Consistent Brand Experience and Unprecedented Automotive Consumer Engagement with Data Management

The Challenge

A leading automaker wanted to recognize, segment and target owners and prospects more accurately on Facebook to provide a consistent brand experience across channels. The company sought to leverage the investment – and rich information – in its CRM ecosystem to drive greater efficiency and results in digital marketing.

Our Response

As a strategic data partner, Acxiom provided guidance and unique data management solutions to assist the automaker with increasing its digital marketing results.

The Impact

  • 4x the usual click-through-rate for Facebook
  • Lowest CPC for any Facebook initiative the automaker had launched
  • Developed greater efficiency across multiple channels
  • Ability to target posts toward specific consumers