Improving healthcare professional interactions through data-driven customer experiences
Objective
A leading global pharmaceutical company aimed to improve the efficiency and relevance of healthcare professionals’ (HCP) communications by integrating data from multiple sources into the Treasure Data CDP for personalized and targeted engagement.
Approach
Acxiom integrated many data sources into the Treasure Data CDP to create unified customer profiles, enabling personalized, omnichannel messaging. Over time, Acxiom evolved into a strategic partner, supporting the redefinition of marketing processes and customer journey design.
Results
The company improved marketing efficiency, reduced campaign activation time, and enabled seamless HCP communication through a unified data platform. The CDP’s closed-loop system refined segmentation and enhanced future interactions by learning from campaign outcomes.
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implementation costs, reduced from £300,000–£900,000
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deployment time, reduced from seven months