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Steak and Wine: Luxury Audiences Yield 89% Video Completion Rate

High-End Restaurant Achieves 5X Industry Averages

The Challenge: This luxury steakhouse had several goals for its digital campaigns, including driving awareness, online reservations, foot traffic, offline sales, and bookings of events in their private dining room.

Our Response: Acxiom strategists created a unique audience for the campaign including our predictive models of luxury buyers/diners with GfK MRI attitudinal data purchase behavior. 

The campaign utilized a combination of online video to build awareness and display advertising to encourage people to make an online reservation.

The Impact: The results far exceeded industry benchmarks, with:

  • 89% video completion rate, 19% higher than the industry standard 
  • 5X industry standard click-through rate