The performance optimization capabilities in Acxiom’s Addressable Advertising were just the solution needed. The team used a mix of first-, second- and third-party data and customer audiences to uncover new prospects. Acxiom also curated a private marketplace (PMP) of top performing sites and relevant fashion sites to access the best inventory for the program.
Then we leveraged Factual’s Foot Traffic Attribution solution to continuously measure and optimize the cost per store visit (CPV).
The campaign netted the retailer increased in-store traffic at a low $5 CPV.