Animal Loving Audiences

Pet-Loving Millennials

Millennials have now overtaken Baby Boomers as the biggest pet-owning generation. Sitting at 32% for pet owners, they often consider their pets a part of the family. With Millennials, dog ownership is the main reason a third buy their first home.² Acxiom can help you reach this segment of the pet passionate population.

Dog Lovers

From dog food to dog costumes, the average American dog owner spends $1480 per year on their four-legged friends. Collectively, dog owners far outpace spending compared to any other pet. Acxiom can deliver these high-value, canine-loving consumer audiences.

Cat Connections

Americans are crazy about cats and spend an average of $902 per year to care for a feline family member. Acxiom can deliver “purrrfect” audiences of likely cat owners for your marketing needs.

Exotic Pet Owners

Hamsters, rabbits, and snakes—oh my! Exotic pets continue to be popular, and perhaps surprisingly, small mammals like gerbils, hamsters and guinea pigs are some of the most spoiled. Bird lovers, fish lovers, snake lovers, you name it—Acxiom delivers these audiences that own or have shown an interest in owning a more exotic animal.

Equestrian Keepers

Owning and caring for a horse is a real commitment. People likely to own a horse may also have unique spending needs and resources. Additionally, many lifestyle assumptions can be made of those who own a horse, such as a likelihood to live in a more rural area, drive a truck or spend a considerable amount of time outdoors.

Pet Purchasing Patterns

Need to reach pet lovers who share specific buying habits? Acxiom can segment audiences to connect you with those who likely shop for pet-related items online, at big-box stores, discount stores, etc.

Costumed Critters

Halloween is not just for humans anymore. Of those who celebrate, 18 percent will dress their pets in costumes and spend an estimated $490 million³ doing so. Acxiom can provide an audience of households most likely to dress their four-legged pumpkins.