Game day data package
Acxiom audiences can help tackle this huge retail opportunity
Get the game plan for success
With more than 200 million viewers and $17 billion in spending, don’t wait to plan your campaigns for the biggest game in professional football. Acxiom can connect you to just the right audience segment – from potential party hosts to those shopping for the latest in television tech to enjoy the big game.
Big game big spenders
From home décor, to furnishings to snacks, this demographic spares no expense when it comes to entertaining.
Avid fans
Speak to hardcore football fanatics whose eyes will be glued to the set from pre-game until they hand out the trophy.
Casual observers
Did you know that over 20% of Americans tune into the game just for the commercials? We can tell you who these casual fans likely are, so you can market directly to them.
Entertaining experts
More than just an array of great food and drinks for their guests, this niche is likely to spend whatever it takes to make their home comfortable and inviting for the big game.
TV aficionados
For many fans, the biggest game of the year is the time to upgrade to that big TV they’ve had their eye on. Reach this segment of fans who can’t live without a new TV or home electronics.