Big Game Big Spenders
From home décor, to furnishings to snacks, this demographic spares no expense when it comes to entertaining.
Consumers will spend over $14 billion leading up to the biggest game of the year. So now is the time to plan your strategy to reach these consumers before they buy.
Acxiom’s in-depth data can narrow your target to a precise audience so you can score big with consumers from Big Spenders to Entertaining Experts.
From home décor, to furnishings to snacks, this demographic spares no expense when it comes to entertaining.
Speak to hardcore football fanatics whose eyes will be glued to the set from pre-game until they hand out the trophy.
Did you know that over 20% of Americans tune into the game just for the commercials? We can tell you who these casual fans likely are, so you can market directly to them.
More than just an array of great food and drinks for their guests, this niche is likely to spend whatever it takes to make their home comfortable and inviting for the big game.
For many fans, the biggest game of the year is the time to upgrade to that big TV they’ve had their eye on. Reach this segment of fans who can’t live without a new TV or home electronics.
Contact dataguru@acxiom.com to make these and other targeted audiences pay off big before this year’s game.
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