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Data agent

Easily explore our extensive data catalog of over 10,000 attributes.

Data sourcing isn’t easy — we aim to simplify the process. Acxiom is committed to helping you put your data to work. We deliver consumer insights to help you understand, predict, and reach the customers you want. With the industry’s #1 performing consumer data, our data and audiences are as dynamic as the people they describe, continuously updated and accessible in any marketing channel in real time. 

Understand

Illuminate customers as people

Enhance your understanding of current and prospective customers with more than 10,000 global attributes for enhancement and audience prospecting.

  • InfoBase® – Consumer insights
  • Partner Marketplace – Industry and transactional insights
  • Geospatial Solutions – Location analysis

Predict

Shine a light on your audience

Leverage consumer segmentation, predictive models and fresh audiences to fine tune your messaging and offers. 

  • Personicx® – Consumer segmentation at household, individual and geo levels 
  • Consumer Audiences – Demographics and milestone life events 
  • Audience Propensities – Likelihood to respond, convert and remain loyal 
  • Audience Behavior Signals – Intent indicators 
  • Health Audiences – Healthcare professionals and custom/syndicated patient audiences

To find out more about our data and how to engage your audiences across any channel, consult our data catalog here or contact Acxiom.

Explore our catalog

Simply enter keywords, such as “Income”, “Home improvement shopper” or “Minivan” in the search bar to quickly find the data attributes that meet your needs. Our intuitive search functionality will surface the most relevant options to support your business requirements.

Please note: Data may not be available in certain states, to certain clients, or for certain uses. Licensing subject to client credentialing and privacy review.