skip to main content

Intelligent analytics services

Develop cutting-edge insights, generate data-fueled intelligence, and build brand value with our global team of data scientists and analytics experts.

Intelligent analytics services

Optimize business outcomes with AI-fueled analytics solutions 

Our clients see measurable growth in acquisition, retention, and efficiency through our connected data and tech-led approach. We help brands evolve and innovate in these areas:

  • Acquisition
  • Retention & Extension
  • Persona Creation
  • Segmentation
  • Predictive Modeling
  • Marketing Efficiency
  • Measurement  
  • Experimentation

Powered by connected identity and data

Acxiom’s Real ID is embedded within the adtech and martech ecosystems as well as all major marketing clouds, offers unparalleled scale, accuracy, and flexibility. Our analytics solutions are fueled by industry leading consumer data across 2.6 billion global consumers, with over 10k+ unique attributes to deliver more meaningful customer insights.

  • $43 million in incremental revenue
    driving additional visits for a restaurant chain
  • 51% conversion lift
    for a retail TV ad campaign
  • $75 million in revenue recovered
    to reactivate lapsed card holders for a credit card issuer
  • 15% savings in marketing spend
    through multi-touch attribution for a financial institution
  • 40 million record increase in addressable market size
    defining their ideal customer for a utility company
Acxiom Provides the Data Foundation for the World's Best Marketers

Faster, better decisions

Accelerate growth through sharper customer insights, AI-powered optimization, and actionable performance intelligence.

Four ways to build analytics acumen 

Growth & Performance Analytics

Analyses and reports to find audiences, inform strategy, and grow business 

Audience Analytics

Identify, build, and model audiences to meet brand objectives effectively and efficiently​ 

Data Science

Gather and analyze campaign performance data to identify areas of improvement (AI/ML)

Data Management & Visualization

Design and scale data and analysis outputs for integrating, cleansing, and governing data 

Case Study

Healthcare payer saves $6M by retaining at-risk members

Acxiom’s predictive retention model ranked members by risk level, enabling proactive outreach to those at highest risk for attrition and achieving over 200% in marketing ROI.

Healthcare payer saves $6M by retaining at-risk members

Test, learn, and make data-driven decisions   

Acxiom makes it easy to refine your models and approaches based on evolving consumer behavior, market conditions, and business goals, so you can make better decisions at each stage of the marketing funnel and accelerate innovation and product development.   

Full-funnel marketing analytics 

Acxiom provides solutions that leverage data and analytics to improve customer acquisition, retention, and growth strategies, including MMM and MTA. From developing look-alike audiences to identifying churn indicators and providing detailed segmentation, we help brands stand out from the competition.  

Insights derived from first-party data 

With access to unified data, tools and global talent, we deliver better, faster planning and insights that help marketers understand and cater to their customers. From customer journey to lifetime value analysis, we are experts in leveraging a brand’s first-party data to drive marketing optimization and deepen customer relationships.