Data collaboration is not one size fits all
Avoid vendor mismatch with solutions for any use case and risk profile
Collaboration requires choice: trusted partner or trusted technology?
The data security and governance teams’ job is to keep data safe. Getting approval to share data externally will not happen unless everyone is comfortable and all questions are answered. Sometimes that requires your brand to own the collaboration environment. Other times it requires a trusted partner to connect data across multiple partners.
CASE STUDY
Travel Company Modernizes Co-Marketing
Using a data clean room to automate activation across dozens of publishers and resellers, a leading travel operator reduced time to launch and drastically scaled up co-marketing campaigns, driving more than $3 million in incremental revenue.
Activate and measure with confidence
Access to new signals creates a huge opportunity for data science and marketing teams to uncover new insights, predict propensities, create new trigger-based experiences and objectively measure which marketing activities drive high-value actions. Measurement especially has become more difficult as agency holding companies and adtech vendors acquire independent clean rooms, allowing them to “grade their own homework.”
Partners that allow you to own your data clean room provide an independent perspective and the flexibility to include more data sources that deliver greater intelligence and the creation of high-value audiences.
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delivering data collaboration solutions
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processed annually in data clean rooms
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of data clean room clients across more than 30 publishers and partners
Collaboration connects data science and marketing teams with confidence
Combine ease of use with the flexibility to bring your own models. Build partnerships, strengthen prospecting, and more.
Speak to an expertStay in control of your data. Manage it with ease.
Keeping data protected is critical, but many teams overlook data management challenges that come with a clean room. Decide who has access, what data comes in, how it’s linked to other data, and how it’s used – all at a highly granular level. Then enlist new partners to drive more effective marketing campaigns.
5 ways to use a data clean room
1. Assess partnership potential
Analyze customer overlap and predict ROI before investing in strategic partnerships or acquisitions.
2. Prospecting
Safely access partner data to uncover new growth segments and find people who look like your best customers.
3. Co-marketing
Evaluate partnerships and develop high-value audiences using insights and interactions from strategic marketing partners. Securely host data with a trusted neutral party or in a brand-owned environment.
5. Consumer Insights and Analytics
Find new growth audiences and personalization strategies by using the richest consumer data available to truly understand what motivates your customers.
4. Measurement and attribution
More accurately assess performance and assign return on ad spend (ROAS) to media channels by cross-referencing conversion data with media publisher exposure data, website interactions and offline engagements.
Leave third-party cookies behind
Data clean rooms offer a practical alternative to cookie-based activities by helping brands utilize their first-party data while reducing dependence on third-party signals and tracking. With strict access controls and data tokenization, personally identifiable information (PII) is protected, and consumer trust is maintained.
- See five times more exposure data on cookieless browsers
- Recognize morethan half of unauthenticated website visitors
- React faster to in-market indicators
- Uncover new growth segments
- Fill in data gaps for better insights and measurement
Our strategic partnership with Snowflake
Brands looking for alternatives to custom clean room solutions can immediately access industry-leading applications and operations, all powered by Snowflake. Acxiom works with Snowflake clients across the full marketing stack – from data management to activation to consultative services.
Key Features
- Real ID cloud native app for zero data movement
- Pre-loaded with rich, industry-specific consumer data
- Digital recognition to better recognize site visitors and ad impressions
- Data management to unify partner and interaction data
- Acxiom- or advertiser-hosted environments
Top services
- Clean room strategy and integration assessment
- Partner enlistment
- Journey analytics
- Customer insights and segmentation
- Closed-loop measurement
- Multi-touch attribution (MTA)
- Multi-channel reporting dashboards
- Campaign managed services
Acxiom-hosted or advertiser-owned
An Acxiom-hosted environment can further limit partner access to internal systems and shift responsibility and maintenance to a neutral party you can trust. Or you can leverage an advertiser-owned environment while retaining full control and ownership of clean room data with the flexibility to change technology vendors at any time.
