Data Enrichment Services

Personalization and More Precise Engagement

Enrich first-party data with thousands of descriptive and predictive insights to better understand customers and personalize experiences across digital and offline channels. Acxiom’s data enrichment services allow you to see the whole picture of your customer.

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Enrichment Data Drives Better Informed Marketing

Acxiom’s trusted brands – InfoBase®, Personicx®, and Audience Propensities® – add meaning and context to your view of customers and ultimately help you find more like them.

Acxiom InfoBase Enhancement

Demographic, lifestyle and predictive behavioral information that enables brands to define, segment and differentiate customers and deliver relevant and personalized marketing. It delivers powerful insights for campaign planning, execution and measurement.

Acxiom’s data enhancement offering helps brands engage people by providing the largest collection of multi-sourced insights available, featuring:

Comprehensive enhancement with unrivaled detail, accuracy and coverage at individual, household and geographic levels
Thousands of attributes available globally
Match capability on device ID, cookies, email address, phone number, address and geography

Business Impact

Infobase Enhancement empowers brands to:

Identify key characteristics of your best customers to find prospects who look like them and are most likely to become top customers
Better understand high-value customers to increase loyalty and retention
Develop rich personas to power creative strategies and more relevant messages, content and customer experiences
Predict what customers need and when they need it

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Acxiom Data & Services

Built with the Highest Standards for Ethical Data Sourcing

Acxiom Data is ethically sourced and rigorously validated through extensive cleansing and verification processes. InfoBase Enhancement overlays a wide range of descriptive and predictive attributes onto first-party customer data, with continual updates to ensure data freshness and breadth.