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Acxiom Merchandising and Marketing Optimization Solution Powered by AI/ML

Retail Optimization Capabilities

Acxiom’s  Merchandising and Marketing Optimization solution leverages customer level data, artificial intelligence (AI) and machine learning (ML) technology to unlock new growth opportunities and better measurement and decision making for inventory planning and allocation optimization, as well as marketing use cases.

Acxiom Merchandising and Marketing Optimization Solution Powered by AI/ML

This solution enables brands to:

  • Optimize inventory decisioning in a more agile, data-driven manner from the bottom up.

    Optimize inventory decisioning in a more agile, data-driven manner from the bottom up.

  • Improve discounting in a more agile, data-driven manner.

    Improve discounting in a more agile, data-driven manner.

  • Identify gaps in the assortment line before finalizing buys.

    Identify gaps in the assortment line before finalizing buys.

  • Align marketing campaign decisioning with merchandising for greater impact.

    Align marketing campaign decisioning with merchandising for greater impact.

  • Align promotion strategy with inventory availability.

    Align promotion strategy with inventory availability.

  • Leverage consumer level data to define true market demand by store or region.

    Leverage consumer level data to define true market demand by store or region.